1. Demographic Characteristics
The age range of college educated parents in Sacramento County is predominantly between 30 and 50 years old, with the most common age group being 35 to 45. Typical household compositions include blended families and traditional two-parent households, with most households having one to three children. The children in these households often range from infants to teenagers. Education levels in this segment are notably high, as all members have completed college, with many attaining graduate degrees. Common occupations include professional roles in education, healthcare, technology, and business management. The segment typically falls within the middle to upper-middle income brackets, although specific household income data is not available. There is no significant reliance on social support programs, indicating a stable employment trend. The segment is culturally diverse, encompassing various ethnicities, though specific racial distribution data is not available.
2. Living Environment
College educated parents in this segment primarily reside in suburban areas of Sacramento County. They tend to live in single-family homes, with a mix of ownership and renting; however, homeownership is more common. The neighborhoods where they reside are typically family-friendly with access to good schools, parks, and amenities such as grocery stores and recreational facilities. The living environment is characterized by moderate population density, with overall positive safety ratings and a sense of community. Socioeconomic conditions vary, but many areas are considered middle-income neighborhoods with some gentrifying zones.
3. Lifestyle
The daily routines of these parents often revolve around family activities, work commitments, and community involvement. They predominantly use personal vehicles for transportation, with some using public transit for commuting. Shopping preferences tend to lean towards budget-friendly retailers as well as local markets for groceries, with occasional splurges on luxury brands. Leisure activities often include family outings, sports, and cultural events. Travel is typically taken during holidays or summer vacations, with a preference for domestic destinations. Health-related habits among the group vary, with a focus on fitness routines and a preference for balanced diets, although smoking rates are low.
4. Media Consumption
In terms of traditional media, this segment favors family-oriented TV channels and news stations that provide a mix of educational and entertainment content. Common radio preferences include local stations that play popular music and community news. Digitally, they engage in social media platforms for family updates and community connections, frequently shop online, and utilize streaming services for entertainment. Niche websites such as parenting forums and educational resources are also popular. Cultural preferences may include a mix of contemporary music genres and popular family-friendly entertainment.
5. Mindset & Values
The core beliefs of this segment reflect a strong emphasis on both family and education. They aspire to achieve financial stability and career advancement while maintaining a supportive home environment. Challenges they may face include balancing work with family life and navigating socioeconomic pressures. Some contradictions in their values may arise between a desire for frugality and the tendency for impulse spending, alongside a balance between striving for independence and reliance on community support. Understanding these nuances provides a comprehensive insight into their mindset and priorities.
