1. Demographic Characteristics
The segment consists of Senior Card Holders in Saint Louis County, Missouri, aged primarily between 60 and over 100 years. Notable age groups include those in their 60s, 70s, and 80s, providing a diverse mix of experiences and backgrounds. The typical household composition often includes single-person households, couples, and occasionally multigenerational families where adult children may reside with elderly parents.
Education levels within this demographic vary, but there is a notable presence of individuals with high school diplomas and some with college degrees. Employment status is predominantly retired, with common prior occupations in sectors like education, healthcare, and manufacturing. Although specific household income data is not available, many may rely on social security and other support programs for their financial needs.
The cultural and ethnic diversity within this group reflects the broader population of Saint Louis County, resulting in various community engagements and activities.
2. Living Environment
This segment primarily resides in suburban areas of Saint Louis County, featuring both established neighborhoods and newer developments. The housing they occupy typically includes single-family homes, townhouses, and some apartments, with both ownership and rental arrangements observed. Many individuals own their homes, while a significant portion rents.
Neighborhood dynamics generally include accessible amenities such as parks, shopping areas, and medical facilities. Livability factors like population density, safety, and the presence of community services are essential, with varying socioeconomic conditions reflected across different regions, including both low-income neighborhoods and those experiencing gentrification.
3. Lifestyle
The daily routines of Senior Card Holders often involve car ownership for transportation, although some may utilize public transit or walk for short distances. Shopping preferences typically lean toward budget retailers and local markets, with occasional purchases at upscale outlets.
Leisure activities include gardening, book clubs, and attending community events. Travel behaviors may reflect limited budgets, with frequent day trips and occasional longer vacations primarily to nearby destinations. Health habits vary, but many prioritize fitness routines and healthy eating, with an awareness of dietary preferences.
4. Media Consumption
Traditional media preferences often include local news channels, radio stations, and community newspapers. In the digital realm, this segment engages with online platforms ranging from social media to e-commerce websites, adapting to digital trends at varying levels.
Culturally, preferences may include classic music, nostalgic films, and familiar television shows, with various genres resonating based on individual backgrounds. Influencers may not play a significant role, but community figures or trusted local sources are often valued.
5. Mindset & Values
The core beliefs of this segment include a focus on family, community, and the value of independence. Aspirations typically revolve around financial security, maintaining health, and contributing positively to the community. Challenges faced include economic pressures, particularly those related to rising living costs, and potential social isolation.
While values emphasize thriftiness and resourcefulness, contradictions may appear in behaviors like relatively impulse spending on treats or experiences. The balance between maintaining independence versus community reliance reflects a dynamic and evolving mindset.
Racial distribution data: Not available.
