1. Demographic Characteristics
The segment of Middle Income Seniors in Saint Louis, Missouri, typically ranges in age from 65 to 85 years. The most common age group is 70 to 75 years, with notable variations that include individuals in their late 60s and early 80s. Households are often composed of couples or single-person households, with a smaller proportion of multigenerational families to support elderly parents or grandparents.
In terms of education levels, a significant number of this segment possess at least a high school diploma, with many having completed some form of post-secondary education. Employment status varies, with some actively engaged in part-time work or consulting, while others are fully retired. Common occupations include administrative roles, teaching, healthcare, and skilled trades. Income brackets for this segment generally fall between $30,000 and $60,000, with many relying on Social Security, pensions, or retirement savings. There is a minimal presence of reliance on social support programs, although some may encounter fluctuations in their financial security. The cultural, ethnic, and racial diversity within this senior group may vary, but it is indicative of the overall demographics of Saint Louis.
2. Living Environment
Middle Income Seniors in this segment primarily reside in suburban neighborhoods of Saint Louis, characterized by access to various amenities and a sense of community. The housing types they occupy include single-family homes, townhouses, and some condominiums. Ownership rates are high, with most seniors owning their homes rather than renting. Neighborhood dynamics reflect moderate population density and generally prioritize safety and livability.
Access to amenities, such as grocery stores, healthcare facilities, and parks, is prominent, contributing positively to their quality of life. While many areas are stable, some neighborhoods may show signs of gentrification and rising property values, which can impact the affordability of living.
3. Lifestyle
The daily routines of this demographic segment reflect varied transportation habits, with many seniors relying on personal vehicles for mobility, while others may use public transit for convenience. Their shopping preferences typically emphasize budget retailers and local markets, occasionally indulging in higher-end products for special occasions. Leisure activities include gardening, reading, and participating in community events. Social habits often involve gatherings with friends, family visits, and engaging in hobbies.
Travel behaviors tend to be moderate, with domestic trips to nearby states being more common than international travel. Budget constraints influence their travel choices significantly, favoring affordable destinations. Health-related habits are also noteworthy, with many practicing regular exercise, maintaining a balanced diet, and some opting for health supplements.
4. Media Consumption
The segment displays a strong preference for traditional media, favoring specific TV channels such as news programs and classic movie channels. Radio stations that provide talk shows and music from their youth are also popular. In terms of digital behavior, many engage in online activities, including social media platforms like Facebook to connect with family and friends. E-commerce is utilized occasionally for shopping, particularly for groceries and gifts.
Niche websites focused on health, travel, or retirement planning also attract interest from this demographic. Cultural preferences reflect an appreciation for classic music genres and popular entertainment from decades past.
5. Mindset & Values
The core beliefs and attitudes of Middle Income Seniors typically reflect a positive outlook on life, valuing family, community, and financial stability. Their aspirations often focus on maintaining independence, contributing to their families, and participating in community service. However, challenges such as health concerns and fixed incomes can complicate their financial and social well-being.
Additionally, a balance between frugality and occasional impulse spending may lead to contradictions in their financial behaviors. As they navigate societal changes, this group remains resilient, striving for a fulfilling lifestyle while managing emerging challenges.
