1. Demographic Characteristics
The segment of Senior Card Holders in Saint Louis, Missouri primarily consists of individuals aged 65 and older, with the most common age group being between 70 and 75 years. There is a notable presence of single-person households, although multigenerational families and single-parent households also exist. Many seniors in this segment do not have children living at home, while some may have adult children who visit frequently.
In terms of education levels, this group typically features individuals with high school diplomas and some college experience, with a mix of retired professionals and blue-collar workers. The employment status varies, as many are retired, but some continue to work part-time or volunteer. Common occupations include roles in healthcare, education, and retail, with income brackets generally ranging from $25,000 to $60,000 annually. There is a significant reliance on social support programs such as Social Security, with some individuals facing unemployment challenges.
The segment showcases cultural, ethnic, and racial diversity, contributing to a rich community fabric that encompasses various traditions and perspectives.
2. Living Environment
Most senior card holders reside in urban areas of Saint Louis, particularly in neighborhoods that offer convenient access to medical facilities, shopping centers, and community services. They typically occupy a mix of single-family homes and apartments, with a trend towards renting as opposed to owning. Notable areas include South City and University City.
The neighborhood dynamics can vary, but many reside in areas with moderate to high population density, and concerns about safety and access to amenities are common. Socioeconomic conditions range from low-income neighborhoods to more stable, middle-class environments.
3. Lifestyle
The daily routines of senior card holders often vary, with a combination of car ownership and public transit use being common. Many prefer local markets for daily shopping, although some may frequent budget retailers for essentials. Leisure activities typically include gardening, reading, and participating in community centers or social clubs.
Travel behaviors among this segment may include occasional weekend getaways or road trips, often within budget constraints. Health-related habits such as maintaining balanced diets and engaging in light fitness routines are common, while smoking rates are generally lower than the national average.
4. Media Consumption
In terms of traditional media, this segment favors news channels and enjoys listening to classic music or talk radio. Print publications, particularly local newspapers, remain popular among seniors as a source of information.
Digital behavior encompasses limited social media use, primarily platforms like Facebook to connect with family. There is occasional e-commerce activity for necessities, while content streaming services are becoming increasingly popular, especially for watching shows and movies. Niche websites for classified ads or senior services are also frequented.
5. Mindset & Values
The core beliefs of this segment often center around family, community involvement, and a positive outlook on life despite past challenges. Aspirations tend to focus on achieving financial stability and fostering meaningful connections within their communities.
Challenges include navigating health issues, facing potential economic difficulties, and experiencing social isolation. Some seniors may exhibit contradictions in their values, such as a preference for frugality while occasionally indulging in impulse spending for personal enjoyment.
