1. Demographic Characteristics
The age range of College Educated Parents in San Bernardino County typically spans from the mid-20s to late 40s, with the most common age group being between 30 and 40 years old. Most households within this segment are married couples, often with children, though variations include families with one or more children.
Regarding household composition, the segment may feature diverse family structures, including those with one to eight+ children. The majority have at least one child, with common household sizes ranging from two to five members. The educational attainment is high, with most parents having completed college or graduate degrees. In terms of employment status, these parents often hold professional occupations spanning fields such as education, healthcare, and business, generally falling within a middle to upper-middle income bracket.
Relief from social programs is minimal within this group, and unemployment rates tend to be lower than the general population due to higher educational qualifications. Additionally, this segment exhibits varying degrees of cultural, ethnic, and racial diversity.
2. Living Environment
This segment primarily resides in suburban areas of San Bernardino County, characterized by relatively low population density. Notable cities within this demographic include Redlands, Ontario, and Fontana. The type of housing varies, with many families residing in single-family homes while some opt for apartments or townhouses. Home ownership is common, though rental arrangements are also prevalent.
Neighborhood dynamics show a mixture of established communities with good amenities and emerging areas undergoing gentrification. Safety, access to schools, and recreational activities are considered vital livability factors, along with economic conditions reflecting a mix of mid-range socio-economic stability.
3. Lifestyle
The daily routines of these college-educated parents often involve extensive use of personal transportation, as car ownership is prevalent. Public transit usage is less common but may be employed in more urban parts of the county. Shopping preferences tend to include a blend of budget retailers and local markets, with occasional indulgence in luxury brands.
Leisure activities vary widely, with hobbies often centered on family engagement and community involvement, including outdoor activities and local events. Travel habits may include family vacations, though budget considerations often dictate destinations and frequency. Health consciousness is noted with many members embracing fitness routines and healthy eating preferences, while smoking rates are lower than average.
4. Media Consumption
In terms of traditional media, this segment shows a preference for family-oriented TV channels and local news outlets. They often listen to a variety of radio stations offering news, talk shows, and contemporary music. Digital behavior is prominent, with significant use of social media platforms for community engagement and news consumption, alongside e-commerce for shopping.
Content streaming is prevalent, as they frequently engage with popular TV shows and movies online. Niche websites providing parenting resources and local events are also commonly visited. Culturally, this group enjoys a diverse array of music and entertainment, often influenced by mainstream trends.
5. Mindset & Values
The core beliefs of college-educated parents in this segment center around the importance of family, education, and community involvement. Their outlook tends to promote financial stability and career advancement, coupled with aspirations for their children’s success. Challenges faced include socioeconomic struggles and balancing work-life commitments, which can lead to inherent contradictions in behaviors, such as prioritizing savings while simultaneously indulging in experiences that promote family bonding.
Overall, this demographic represents a nuanced perspective on life, with a strong focus on building a better community while facing the realities of modern economic pressures.
