Demographic Characteristics
The young college-educated segment in San Bernardino County primarily consists of individuals aged between 22 and 35. The most common age group is between 24 and 27 years old, with variations in the population spread across the entire age range specified. The typical household composition often includes single-person households or shared housing arrangements, reflecting a trend among younger adults in this demographic. Most individuals in this group have completed their college education, fostering a workforce that is generally employed in entry to mid-level positions, where common occupations may include roles in education, technology, healthcare, and retail. While the specific household income has not been disclosed, they may range from low to moderate income levels, and some may experience reliance on social support programs during transitions between education and stable employment. Cultural, ethnic, and racial diversity within the segment is present, though specific distribution data is not available.
Living Environment
This demographic largely resides in urban and suburban areas of San Bernardino County. Notable cities include San Bernardino, Redlands, and Loma Linda, where housing is typically occupied as rentals. Most members of this segment are renters, living in apartments or shared housing rather than owning single-family homes. The neighborhood dynamics reflect a mix of livability factors, including population density and access to amenities such as grocery stores, educational institutions, and recreational facilities. Socioeconomic conditions can vary, encompassing both low-income neighborhoods and areas experiencing gentrification.
Lifestyle
Daily routines among this demographic highlight varied transportation habits. While some may rely on personal vehicles for commuting, others utilize public transit systems or opt for walking and biking due to proximity to their places of employment or education. Shopping preferences tend to gravitate toward budget retailers and local markets rather than luxury brands. Leisure activities encompass a wide array of hobbies, entertainment options, and social gatherings, with travel behaviors leaning toward short trips or budget-friendly destinations. Health-related habits may include a mix of fitness routines such as gym memberships or outdoor activities, while dietary preferences can range from health-conscious choices to more flexible eating habits.
Media Consumption
The media preferences of this segment reveal a blend of traditional and digital consumption patterns. In terms of traditional media, they may favor certain TV channels that cater to young adults, local radio stations, and print publications that provide relevant news or entertainment. Shifting to digital behaviors, prominent online activities include frequent use of social media platforms, participation in e-commerce, and content streaming services. There may also be engagement with niche websites, such as job boards or local classifieds, highlighting their interest in career advancement. In terms of cultural preferences, popular music genres and influencers who align with their values or interests also shape their media consumption.
Mindset & Values
The core beliefs of this segment often reflect aspirations for financial stability, career advancement, and a desire to make a community impact. They demonstrate a generally optimistic outlook on life and work but may face challenges such as socioeconomic struggles or cultural tensions that can impede progress. While they aim for independence, there may be occasional reliance on community resources, creating a tension between frugality and the propensity to indulge in impulse spending under certain circumstances. Overall, understanding their mindset requires acknowledging these complexities and the priorities they navigate.
