1. Demographic Characteristics
The segment comprises households in Santa Clara, Eugene, Oregon, with a variety of age ranges. The most common age group tends to be 25-44 years, with notable variations among older adults and younger families. Typical household compositions include single-parent households, multigenerational families, and single-person households. There is a presence of children primarily aged 0-12 years, as well as teenagers. Education levels within this segment vary, with a significant portion holding associate degrees, bachelor's degrees, and some graduate education. Employment status reflects common occupations in service industries, healthcare, and education, with income typically ranging from $40,000 to $75,000 annually. Some households may rely on social support programs or exhibit trends in unemployment.
Cultural, ethnic, or racial diversity within the segment is present but specifically detailed data is not available.
2. Living Environment
The segment resides primarily in a suburban area, specifically within the community of Santa Clara in Eugene, Oregon. They typically occupy single-family homes, with a mix of renters and homeowners. Neighborhood dynamics reflect a balance of community engagement, with varying population densities and a focus on livability factors such as safety and proximity to amenities. Economic conditions in the area can include elements of low-income neighborhoods and regions experiencing gentrification.
3. Lifestyle
The daily routines of the segment involve a mix of transportation habits. Many households own a car, while others use public transit or engage in biking. Shopping preferences range from budget retailers to local markets, emphasizing community-based purchasing when possible. Leisure activities frequently include hobbies such as outdoor activities, sports, and family-oriented pastimes, along with entertainment choices that reflect local culture. Travel behaviors generally indicate occasional trips with budget constraints, focusing on nearby destinations.
Health-related habits display a mix of tendencies, with some engaging in fitness routines and others exhibiting varying dietary preferences.
4. Media Consumption
Traditional media preferences include favored TV channels that provide family programming, alongside popular radio stations and local print publications. Digital behavior encompasses a variety of online activities, such as active social media usage, along with various e-commerce habits for shopping. Content streaming is also prevalent, indicating shifting media consumption patterns. Niche websites, including job boards and classifieds, play a role in their online activity.
Cultural preferences suggest a fondness for genres such as folk and indie music, alongside trends in local entertainment and influences from regional figures.
5. Mindset & Values
The core beliefs and attitudes of the segment emphasize a strong outlook on family, education, and community involvement. Aspirations often include seeking financial stability, career advancement, and making a meaningful community impact. Challenges faced can include economic struggles and differing cultural tensions that may hinder progress. Contradictions in values and behaviors might manifest in frugality versus impulse spending or a balance between independence and community reliance.
