1. Demographic Characteristics
The segment consists of college educated parents in the state of Colorado, typically ranging in age from 30 to 50 years old. The most common age group is between 35 and 45 years. Household composition includes a variety of family structures, such as single-parent households and dual-parent families, with a notable number of multigenerational families. On average, households have between one to three children, although some may have as many as and up to eight children.
Educationally, this group has achieved at least a college degree, with many holding a graduate degree. Employment status varies, with common occupations crossing various fields, including education, healthcare, technology, and business management. Although specific income data is unavailable, many households are likely positioned within a comfortable income bracket due to their educational background. There appears to be little reliance on social support programs, although the segment may experience some degree of socioeconomic challenges.
Socioculturally, the segment showcases a diversity that enriches their community life, although specific racial distribution data is not available.
2. Living Environment
This segment predominantly resides in suburban areas of Colorado, with significant populations in cities like Denver, Colorado Springs, and Boulder. They typically occupy single-family homes, with a strong tendency towards home ownership, illustrating a preference for stability and investment in family housing.
Neighborhood dynamics are generally favorable, characterized by high livability factors such as low population density, community safety, and access to various amenities, including parks, schools, and shopping centers. The segment often resides in neighborhoods that are somewhat middle to upper-middle class, avoiding regions marked by significant socioeconomic challenges.
3. Lifestyle
Daily routines for these college educated parents often revolve around commuting to work, with a high percentage owning one or two vehicles, showing a preference for personal transport over public transit. They tend to shop at a mix of budget retailers for essential household items and luxury brands for personal or family purchases.
Leisure activities include various hobbies such as outdoor activities, community events, and family outings. These families commonly engage in traveling, often vacationing within the United States and taking trips at least once a year, mindful of budget constraints when planning their travels. Health-related habits vary, but many prioritize fitness routines, with a focus on outdoor activities, and may follow healthy dietary preferences while minimizing smoking and excessive alcohol use.
4. Media Consumption
The media preferences of college educated parents in Colorado include traditional channels such as popular family-friendly TV shows, news networks, and local radio stations. Online, this segment engages with various social media platforms, utilizes e-commerce sites for shopping, and enjoys content streaming.
Additionally, many explore niche websites, which include job boards and local classifieds, to keep informed and connected. Cultural preferences lean towards popular music genres like pop and rock, with an inclination towards content that highlights family life and lifestyle trends.
5. Mindset & Values
This segment places great emphasis on family values, often aspiring for financial stability and a fulfilling work-life balance. They maintain a cautious yet optimistic outlook regarding the future, influenced by their educational background and professional aspirations.
Challenges may arise from socioeconomic struggles or balancing career demands with family responsibilities. Despite these challenges, many strive for personal and community impact, showcasing a tension between independence and reliance on social networks. Notably, they may experience contradictions in their mindset, such as being frugal while occasionally engaging in impulse spending.
