Demographic Characteristics
The segment of College Educated Parents in the state of Connecticut consists of 112,493 households. The typical age range of these parents is between 30 to 50 years, with the most common age group being 35 to 45 years. Household compositions vary, including two-parent families and a notable number of single-parent households. Many families have children, with common household sizes indicating families with one to four children.
Education levels are predominantly high, as the segment includes individuals who have completed college or graduate degrees. Employment statuses range from full-time employment in various professional sectors to some reliance on social support programs, particularly among those in lower income brackets.
Common occupations include teachers, healthcare professionals, and engineers, with household incomes primarily falling into the bracket of $50K to over $150K. The segment displays a mix of cultural, ethnic, and racial diversity.
Living Environment
These families primarily reside in suburban areas of Connecticut, with notable cities including Hartford and Stamford. The type of housing typically occupied includes single-family homes and townhouses, with a combination of both rental and ownership arrangements.
Neighborhood dynamics contribute significantly to their living situations, often characterized by low to moderate population density and access to essential amenities such as parks, schools, and grocery stores. The socioeconomic conditions of the areas range from affluent suburbs to neighborhoods experiencing mild gentrification.
Lifestyle
Daily routines of this segment highlight a strong reliance on personal vehicles for transportation, with a limited use of public transit. Shopping preferences lean towards a mix of budget-friendly retailers and more upscale brands. Leisure activities include family outings, participation in community events, and various hobbies.
Travel behaviors reflect a tendency for family vacations to popular tourist destinations, often planned within mid-range budgets. Health-related habits typically involve a mixture of fitness routines and dietary preferences leaning towards healthier choices, although challenges with smoking and lifestyle diseases can be noted.
Media Consumption
The segment demonstrates a variety of traditional media preferences, favoring channels such as public television and family-oriented radio stations. In digital spaces, social media platforms play a significant role in their online activities, with frequent use of e-commerce sites and streaming services for entertainment.
Popular genres of music and cultural influences trend towards pop and rock, alongside following local influencers who resonate with their lifestyle choices and values.
Mindset & Values
The core beliefs of these parents revolve around the importance of education, family bonding, and contributing positively to society. Aspirations commonly include desires for financial stability, career advancement, and a meaningful community impact.
Challenges faced by the segment often relate to economic pressures and the struggle for balance between work and family life. Contradictions can arise, such as between a desire for financial prudence versus occasional impulse spending on family-related activities.
