1. Demographic Characteristics
The age range of the segment primarily includes individuals aged 64 to 99, with the most common age group being those aged 65 to 75. This segment is characterized by a mix of single-person households and couples, although the presence of multigenerational families is also relevant. There are no applicable data on children in these households. The education levels vary, with many individuals possessing at least a college degree. Employment status is likely diverse, with individuals predominantly retired or working part-time in service-oriented or consultancy roles. Income levels within this segment are presumed to be high, often exceeding $100,000 annually. The reliance on social support programs is minimal, as the group is affluent. Notably, this segment may not exhibit significant cultural, ethnic, or racial diversity due to Delaware's demographics.
2. Living Environment
The affluent seniors in Delaware predominantly reside in suburban areas, particularly in affluent neighborhoods. Common cities of residence include Wilmington and Rehoboth Beach. The typical housing type is single-family homes, with a significant percentage owning their properties, specifically homes valued between $500,000 and $1 million or more. Neighborhood dynamics are favorable, reflecting low population density, high safety levels, and excellent access to amenities such as shopping centers and healthcare facilities. The socioeconomic conditions in these neighborhoods are stable, with limited presence of low-income areas.
3. Lifestyle
The daily routines of affluent seniors in Delaware often include car ownership as their primary mode of transportation, with many being less reliant on public transit. Shopping preferences lean towards upscale retail and specialty markets, reflecting their affluent status. Leisure activities include golfing, cultural events, and community social gatherings. Many members of this segment travel frequently, favoring destinations that offer relaxation and cultural richness, often on a moderate to high budget. Health-related habits usually exhibit a focus on wellness, with many engaged in fitness routines and adhering to healthy dietary preferences.
4. Media Consumption
This segment shows a preference for traditional media, often tuning into specific news channels and public radio stations, alongside reading local newspapers. Digitally, they are active on social media platforms, particularly Facebook, for keeping in touch with family and friends, while their e-commerce habits reflect a tendency to favor luxury brands. Streaming content is also popular among this demographic, with a focus on drama and documentaries. Cultural preferences may include classic music genres and popular retirement community events, along with cherished entertainment trends.
5. Mindset & Values
The core beliefs and attitudes of affluent seniors in Delaware revolve around maintaining financial stability and enjoying interpersonal relationships. They typically value family and community, aspiring to contribute positively through volunteerism and philanthropy. Challenges faced include navigating the healthcare system and staying active in their communities during their retirement years. Contradictions in their values may arise between their innate frugality and occasional impulse spending on luxury items, highlighting a dynamic approach to financial management.
Note: Racial distribution data is not available for this segment.
