1. Demographic Characteristics
The segment consists of households in the state of Delaware, exhibiting a wide age range. The most common age group within this segment is 35-54 years. Notable variations include younger households typically represented by single-parent families and older households often characterized by multigenerational families. The typical household composition indicates a mix of single-person households and families with children ranging from infants to teenagers.
Regarding education levels, a significant portion of adults have completed high school, with many achieving associate or bachelor’s degrees. Employment status shows diversity, with common occupations found in healthcare, education, and retail sectors. The income brackets vary, yet many households report earnings in the $50,000-$75,000 range, and some families are reliant on social support programs, particularly during economic downturns.
Culturally, there is a notable degree of ethnic diversity, though specific racial distribution data is not available.
2. Living Environment
The geographic location of the segment indicates residency primarily in suburban areas, although urban centers like Wilmington and Dover are also represented. Households typically occupy either single-family homes or townhouses, with a mix of renters and homeowners. Many families own their homes, contributing to the stability of neighborhood dynamics.
Neighborhood dynamics reflect livability factors such as moderate population density, varied safety levels, and accessibility to amenities like schools and parks. Socioeconomic conditions include both low-income neighborhoods as well as areas experiencing gentrification.
3. Lifestyle
Daily routines within this segment often involve car ownership as the primary means of transportation, while some households utilize public transit. Shopping preferences trend toward budget retailers, but there is a significant interest in local markets and occasional purchases from luxury brands.
Leisure activities vary widely, reflecting interests in sports, arts, and outdoor activities. The segment is noted for a range of entertainment choices, including participation in community events. Travel behaviors include frequent short trips with limited budgets, favoring local or regional destinations.
Health-related habits reveal a mix of positivity and challenges, with some individuals engaging in regular fitness routines while others face issues such as smoking or unhealthy dietary preferences, showcasing the diversity of health awareness.
4. Media Consumption
Traditional media preferences indicate a tendency towards popular TV channels with a mix of news and entertainment, along with regional radio stations. Print publications are less favored, yet local newspapers maintain some traction.
In the digital realm, the segment is very engaged in social media, particularly platforms used for community engagement and information sharing. E-commerce habits are strong, with many households purchasing from both large retailers and local businesses. Content streaming has become a prominent entertainment choice, supplemented by niche websites for job searches or community classifieds.
Culturally, the segment shows a strong affinity for mainstream music genres and popular entertainment trends, including various influencers who resonate with their values.
5. Mindset & Values
The segment’s core beliefs reflect a pragmatic outlook on life, prioritizing family and community. Aspirations commonly include achieving financial stability and navigating pathways for career advancement, along with a desire for positive community impact.
Challenges faced by the segment also surface, including socioeconomic struggles and occasional cultural tensions. Some individuals display a contradictory nature in their values, such as balancing frugality with occasional impulse spending or an inclination towards independence alongside reliance on community support.
