1. Demographic Characteristics
The age range of Middle Income Renters in Florida predominantly falls between 25 and 44 years, with the most common age group being those in their 30s. Notable variations include a significant presence of younger adults in their 20s and established adults in their 40s. The typical household composition primarily consists of single-person households and couples without children, along with a percentage of single-parent households and multigenerational families.
The education levels among this segment are generally high, with many individuals holding associate degrees or bachelor's degrees, and they are engaged in occupations such as healthcare, retail, and education. The income brackets for these households typically range from $40,000 to $70,000. Some members of this segment may rely on social support programs, especially in times of economic instability, though unemployment trends appear to be relatively stable.
In terms of cultural, ethnic, or racial diversity, this segment reflects the broader diversity of Florida, encompassing various backgrounds including a mix of Hispanic, Black, and White populations.
2. Living Environment
Middle Income Renters in Florida predominantly reside in urban and suburban areas, with notable concentrations in cities such as Orlando, Tampa, and Miami. The type of housing typically occupied includes apartments and townhomes, with most individuals renting rather than owning their homes.
Neighborhood dynamics often feature a range of livability factors, including population density, safety concerns, and accessibility to amenities such as schools, parks, and shopping centers. The socioeconomic conditions can vary, revealing pockets of affordable housing in neighborhoods undergoing gentrification.
3. Lifestyle
The daily routines of this segment typically involve commuting via personal vehicles, though public transit usage is notable in urban areas. Shopping preferences lean towards budget retailers, with occasional splurging on luxury brands during special occasions, and many prefer local markets for groceries.
Leisure activities include hiking, attending local events, and socializing with friends. Travel behaviors are usually constrained by budget, with many taking occasional road trips rather than international flights, favoring destinations within the state or nearby areas.
Health-related habits may show variation, with some individuals practicing regular fitness routines whilst others may struggle with dietary preferences and smoking habits.
4. Media Consumption
This segment shows a preference for traditional media channels such as network television and local radio stations, often consuming news and entertainment that reflects their community interests. Digital behavior reveals active engagement with social media platforms, e-commerce sites, and content streaming services.
Niche websites, including job boards and classifies, are also frequented. Cultural preferences often include popular music genres such as hip-hop, pop, and country, while entertainment choices may involve viewing reality TV shows and streaming series.
5. Mindset & Values
The core beliefs and attitudes of this segment often emphasize the importance of family, financial stability, and community involvement. Aspirations typically include career advancement and making a meaningful impact on their communities.
However, this group may face significant challenges, such as socioeconomic struggles and barriers to employment opportunities. There may also be contradictions in their behaviors, such as a tendency to engage in frugality while sometimes succumbing to impulse spending.
