1. Demographic Characteristics
The demographic profile of the segment consists of households in the state of Idaho, with a significant presence of individuals aged between 25 to 54 years, where the most common age group is between 35 and 44 years. Notable variations in age distribution reflect a substantial number of younger households as well as seniors. Typical household compositions include single-parent households, multigenerational families, and single-person households, with a noticeable number of households having children aged under 18 years. The education levels among this demographic vary, but many have completed high school, with a fair portion attaining higher education. Employment status ranges broadly across various occupations, commonly found in sectors like healthcare, education, and manufacturing, and incomes typically fall within the bracket of $40,000 to $70,000 annually. Some segments of the population do rely on social support programs due to economic challenges, while unemployment trends have shown minor fluctuations due to regional economic conditions. Racial and ethnic diversity within the segment is relatively limited when compared to national averages.
2. Living Environment
Geographically, the segment primarily resides in suburban areas, with some households located in rural communities. Notable cities include Boise, Idaho Falls, and Pocatello, as well as smaller towns that showcase rural characteristics. The housing typical of this demographic includes single-family homes and modest apartments, with a tendency toward homeownership rather than renting. Neighborhood dynamics indicate varying levels of safety, access to amenities, and overall livability, with some areas identified as low-income or gentrifying. Socioeconomic conditions in certain neighborhoods suggest a mix of both economic opportunities and challenges.
3. Lifestyle
The daily routines of the segment reflect a reliance on personal vehicles for transportation, with car ownership being prevalent, although some individuals utilize public transit for commuting. Shopping preferences lean towards budget-friendly retailers and local markets, while leisure activities encompass outdoor pursuits, social gatherings, and family-oriented entertainment. Travel behaviors indicate a tendency to visit nearby destinations, with occasional longer trips, often constrained by budget limits. Health-related habits show a mixed landscape, with some individuals participating in regular fitness activities while others may engage in less healthy lifestyle choices.
4. Media Consumption
For traditional media consumption, the segment shows preference for local news channels, community radio stations, and regional publications. On the digital front, they actively engage in social media platforms like Facebook and Instagram, partake in e-commerce shopping, and enjoy content streaming services. The use of niche websites for job searches and classifieds is also common. Cultural preferences tend to include country music, local events, and influencers that resonate with their lifestyle.
5. Mindset & Values
The core beliefs and attitudes of the segment are rooted in a strong sense of family values, community involvement, and a desire for stability in both personal and professional spheres. Aspirations revolve around achieving financial security and making a positive impact in their communities. However, the demographic faces challenges such as economic difficulties and access to quality education and healthcare. Contradictions in values may arise, exemplified by the juxtaposition of frugality with occasional impulse spending, highlighting a sensitivity to both personal independence and community support.
