1. Demographic Characteristics
The age range of this segment is varied, but the most common age group tends to be between 25 to 34 years old. Notable variations may include younger adults in their early twenties and those aged 35 to 44. The typical household composition often consists of single-person households or couples who rent their apartments. There may be multigenerational families present but less commonly, and if children are involved, they typically range from infants to teenagers. As for education levels, many individuals possess at least a high school diploma, with a significant number having undertaken some college education; however, a clear breakdown into specific education sectors remains unavailable. Employment status reveals a mix of occupations, frequently in the retail, service, and healthcare sectors, with income brackets generally falling within the low to moderate range. The reliance on social support programs is present, although specific data on unemployment trends for this segment is not available. Additionally, this demographic encompasses a diverse cultural and ethnic representation.
2. Living Environment
Geographically, this segment is primarily located in urban areas across Idaho, with notable populations in cities like Boise and Idaho Falls. The typical housing consists of multi-family dwellings, predominantly apartments where they are renters. Neighborhood dynamics are characterized by population density and effective access to amenities such as grocery stores, recreational facilities, and public transportation. Safety is a concern in certain regions, whereas socioeconomic conditions vary, with an indication of both low-income neighborhoods and areas experiencing gentrification.
3. Lifestyle
The daily routines of the segment reflect varied transportation habits, often utilizing public transit while some may opt for biking or walking, particularly in urban centers. Shopping preferences lean towards a mix of budget retailers and the occasional purchase from upscale brands influenced by credit card ownership. Leisure activities predominantly include social outings, binge-watching online content, and participating in community events. Travel behaviors indicate occasional short trips, with domestic destinations being popular, however, budget constraints influence their travel frequency. Health-related habits show a tendency toward active lifestyles, although smoking and dietary preferences vary widely among individuals in this demographic.
4. Media Consumption
In terms of traditional media, the segment shows a preference for mainstream TV channels and popular radio stations, along with print publications that reflect local interests. Digitally, the segment actively engages in social media platforms, online shopping, and streaming services, while niche websites like job boards are also frequented for employment opportunities. Cultural preferences often include popular music genres such as rock and pop, alongside trending entertainment shows and local influencers that resonate with their lifestyle and interests.
5. Mindset & Values
The core beliefs and attitudes of this segment indicate a focus on financial stability and aspirations for career advancement. Many mirror societal norms while navigating challenges like socioeconomic struggles and various barriers reflecting their community dynamics. Notable contradictions may arise between their frugal spending approaches and moments of impulsiveness, showcasing a complex relationship with their finances and aspirations for independence or community reliance. Overall, this segment displays a multifaceted understanding of their **mindset**, influenced by their unique circumstances and ambitions.
