Demographic Characteristics
The segment of College Educated Parents in the state of Idaho typically includes individuals who are likely in the age range of 30 to 45 years. The most common age group within this segment is between 35 and 40 years, where parents are actively engaged in their children's upbringing and educational pursuits. Typical household compositions often consist of married couples with children, and many have between one to three children living at home. The children are generally within the age range of infants to teenagers. This demographic is characterized by high education levels, predominantly comprising those who have completed college or graduate education. Employment status is usually stable, with a wide range of occupations predominately in sectors such as education, healthcare, technology, and business, often falling within a middle-to-upper income bracket. The reliance on social support programs is minimal, given the education level, and unemployment trends in this segment are generally low. Cultural and ethnic diversity exists, albeit relatively limited, reflecting the demographics of Idaho.
Living Environment
The geographic location of this segment predominantly falls within suburban areas surrounding major cities such as Boise, Idaho Falls, and Pocatello. In these areas, households typically reside in single-family homes, with homeownership being the prevalent trend, although there are instances of renting. Neighborhood dynamics vary, but on average, the living environments are characterized by family-friendly amenities, good schools, and lower population density. Safety is generally high, offering a favorable living condition for families. Socioeconomic conditions can differ, with some households in affluent neighborhoods while others might find themselves in lower-income areas.
Lifestyle
Daily routines for this segment are influenced by their parental responsibilities. Transportation habits typically include car ownership, as public transit options are limited in Idaho. Shopping preferences lean toward budget retailers, although occasional purchases from local markets and luxury brands occur. The leisure activities favored by this demographic range from outdoor activities and family outings to community events. Travel behaviors vary but commonly include family trips during school holidays, often to regional destinations, with budgets reflecting modest spending. Health-related habits tend to focus on family fitness, with interests in hiking and outdoor sports, while dietary preferences are usually aimed at providing a balanced nutrition for children.
Media Consumption
This segment's media preferences include traditional channels such as family-oriented TV shows and local news programs. Popular radio stations feature adult contemporary music and talk shows, while print publications may include community newsletters or parenting magazines. In the digital realm, this demographic engages actively with social media platforms, utilizing them for staying connected with family and friends, alongside e-commerce for shopping needs. Streaming is also prevalent, with content catering to both adults and children. Niche websites, including parenting blogs and job boards, see regular use. Cultural preferences often lean towards mainstream music and family-friendly entertainment.
Mindset & Values
Core beliefs within this segment reflect a balance between family-oriented values and professional aspirations. The outlook on life emphasizes the importance of education and financial stability, with aspirations focused on career advancement and making a positive community impact. Challenges faced include navigating economic pressures such as cost of living increases and juggling work-life balance. Contradictions often arise in their values, like prioritizing frugality while occasionally indulging in impulse spending for family experiences or education quality. This nuanced view highlights their dedication to family, education, and personal growth.
