1. Demographic Characteristics
This segment, identified as Large Families in Luxury Homes, includes a diverse range of households spanning the state of Idaho. The most common age group among adults is likely to be between 30 and 50 years old, but variations can exist due to the multi-generational nature of families.
Households typically consist of five to nine or more members, often including parents, children, and possibly extended family members. The presence of children is a significant characteristic, with age ranges varying widely.
In terms of education, many adults in this segment are likely to hold higher education degrees, with common occupations in professional sectors, such as management, healthcare, or technology. Their income brackets are generally elevated, typically above $100,000 annually. The reliance on social support programs appears minimal within this segment due to their overall financial stability.
Cultural diversity within the group may be present, though specific racial distribution data is not available. Family structures may also vary, with a mix of traditional and multigenerational living arrangements.
2. Living Environment
Largely residing in suburban areas of Idaho, this segment tends to live in well-established neighborhoods, often in cities such as Boise or Coeur d'Alene. Their housing is primarily in the form of single-family homes, many of which boast values exceeding $500,000.
Homeownership is prevalent within this group, contributing to a sense of community. Neighborhood dynamics are characterized by safety, moderate population density, and accessibility to amenities such as parks, schools, and shopping centers. The socioeconomic conditions generally reflect upper-middle-class environments.
3. Lifestyle
The daily routines of this segment are heavily influenced by their family dynamics. Transportation habits typically favor car ownership, with many families utilizing multiple vehicles. Though public transit is less common, some may utilize rideshare services for convenience.
Shopping preferences often lean towards luxury brands for clothing and household items, while also supporting local markets. Leisure activities frequently include family outings, and hobbies may range from sports to arts and crafts.
Travel behaviors reflect a propensity for regional getaways, often influenced by family size and budget constraints. Health-related habits are akin to national trends but often include a focus on fitness and balanced diets, consistent with the lifestyle aspirations of many in this segment.
4. Media Consumption
Media consumption patterns suggest that this demographic favors traditional media outlets such as family-oriented TV channels and local radio stations. Print publications may also play a role in keeping the families informed.
Digital behavior indicates active engagement in social media platforms, online shopping, and content streaming. Niche websites may serve as resources for family activities, job searching, or community updates. Music preferences likely include mainstream genres and family-friendly artists, reflecting their lifestyle and social circles.
5. Mindset & Values
The core beliefs of this segment often emphasize the importance of family, financial stability, and community involvement. Their aspirations generally include securing a prosperous future for their children and maintaining a fulfilling family life.
Challenges may arise from balancing the demands of large family units with the socioeconomic pressures of maintaining luxury lifestyles. Contradictions in values can also occur, such as a preference for independence while simultaneously cultivating community connections.
