1. Demographic Characteristics
The segment of Middle Income Married Couples in the State of Idaho primarily encompasses households with ages ranging from 30 to 60 years. The most common age group observed is 35 to 45 years. This segment typically comprises households of sizes TWO to FOUR individuals, primarily consisting of married couples, with two adults and often no children or adult children residing together. Many in this demographic hold a college degree or higher, with common occupations found within administrative, education, and health care sectors. The household income generally falls between $50,000 to $100,000. There is limited reliance on social support programs, and unemployment rates remain low. This segment reflects a predominantly Caucasian population, with limited reported ethnic diversity.
2. Living Environment
The segment resides predominantly in suburban and rural areas of Idaho, with notable cities including Boise, Idaho Falls, and Pocatello. The typical housing is characterized by single-family homes, with many households owning their property, reflecting a stable housing market. Neighborhood dynamics indicate a moderate level of population density, generally safe environments, and access to local amenities such as schools, parks, and shopping areas. Socioeconomic conditions vary; while there are some low-income neighborhoods, the prevalent areas of residence for this segment tend to be stable and economically viable.
3. Lifestyle
Daily routines for this demographic often include commuting by car, with less reliance on public transit. Shopping preferences lean towards budget retailers and local markets, with occasional purchases from luxury brands. Leisure activities may include outdoor sports, family gatherings, and community events. Travel is typically budget-conscious, with families occasionally visiting nearby national parks or other attractions within Idaho. Health-related habits vary, but many engage in fitness routines and display a preference for health-conscious diets, indicating a general awareness of wellness.
4. Media Consumption
This segment shows a preference for traditional media, favoring channels that offer family-oriented programming and local news. Typically, they tune into specific radio stations while commuting, and occasionally read local publications. Digitally, they are active on social media platforms, utilizing them for shopping and staying updated on community events. Streaming services are popular among this group for entertainment, and some engage with niche websites for specific interests like hobbies or job searches. Cultural preferences may include country music and popular family movies.
5. Mindset & Values
The core beliefs of this demographic lean towards family-oriented values, prioritizing financial stability and community involvement. Aspirations typically include career advancement and long-term planning for education. Challenges faced by these couples may include managing rising costs of living and balancing work-life responsibilities. Despite their emphasis on savings and frugality, some individuals may engage in impulse spending for family entertainment or personal hobbies. Overall, their mindset reflects a desire for independence while maintaining connectivity within the community.
