Demographic Characteristics
The segment of Middle Income Parents in the state of Idaho typically ranges from 30 to 50 years of age, with a notable proportion likely falling within the 35 to 45 age group. The household composition generally consists of nuclear families, often with three to five members. Most households are comprised of married couples with children, specifically those with one to four children present, reflecting a family-oriented lifestyle.
Education levels vary, but many have at least a high school diploma, with a significant number attaining some college education or bachelor’s degrees. Employment is common among the parents in this segment, with many working in fields such as education, healthcare, retail, and manufacturing. Income brackets predominantly range from $50,000 to $100,000. While there is some reliance on social support programs, unemployment rates tend to be low.
The segment is largely homogeneous in terms of ethnicity, with limited diversity, although there are emerging multicultural aspects within certain communities.
Living Environment
The geographic location of this segment spans both suburban and rural areas across Idaho, including cities such as Boise and Pocatello. They are most likely to reside in single-family homes, often owned rather than rented, reflecting a desire for stability within their living situations.
Neighborhoods are characterized by a sense of community, with livability factors such as moderate population density and adequate safety levels. Access to schools and parks is commonly prioritized, with some areas experiencing growth in amenities. Socioeconomic conditions may vary, with some neighborhoods being considered middle-class and others encountering challenges typical of low-income regions.
Lifestyle
Daily routines for this segment often involve using personal vehicles, as public transportation options can be limited in many parts of Idaho. Shopping preferences lean towards budget-friendly retailers, although there is occasional patronage of local markets and brands. Leisure activities may include family outings, community events, and outdoor activities such as hiking, reflecting Idaho's natural landscape.
Travel is generally limited due to budget constraints, with most families opting for local destinations during vacations. Health-related habits portray a mix of both fitness awareness and traditional preferences, as some families engage in fitness activities while others may face challenges related to diet and exercise.
Media Consumption
In terms of traditional media, this segment often favors channels that cater to family-oriented programming, local news stations, and community publications. Digitally, they exhibit a strong presence on social media platforms, utilizing them for communication and information. E-commerce is also common for shopping, particularly for groceries and household supplies.
Niche websites, like job boards, are occasionally frequented, providing insights into employment opportunities. Cultural preferences may align with popular music genres and trends that resonate with family values and community.
Mindset & Values
Core beliefs among this segment typically emphasize the importance of family, financial stability, and contributions to the community. Aspirations often center around career advancement and ensuring their children receive a quality education.
Challenges include navigating economic constraints, which may lead to stress related to finances and balancing work and family life. Notably, there can be a tension between values such as frugality and experiences of impulse spending. This complexity illustrates their desire for independence alongside a reliance on community support.
Overall, this demographic profile encapsulates the characteristics, living environments, lifestyle preferences, media habits, and mindset of Middle Income Parents in Idaho.
