1. Demographic Characteristics
The segment of Senior Card Holders in the State of Idaho possesses a diverse age range, with a significant concentration in the 65 to 75 year age group. Notable variations may be seen in individuals aged 66 to 69 and those aged 76 to 79. The typical household composition often includes single-person households, although some may be part of multigenerational family structures. This segment usually does not have children residing at home, given their senior status.
In terms of education levels, many within this group have completed high school, with a moderate number possessing some college education. Common occupations include retired professionals and service workers, corresponding to a range of household incomes primarily between $50,000 to $150,000. Some individuals may rely on this income from pensions or social security, indicating a lower reliance on direct employment, with minimal trends of unemployment. The segment shows a somewhat blended cultural and ethnic background, though specific diversity statistics are not available.
2. Living Environment
Geographically, this segment predominantly resides in suburban areas, with notable communities being found around cities such as Boise and Idaho Falls. Most individuals occupy single-family homes, with a mix of ownership and renting, though homeownership is more common. Neighborhood dynamics include a sense of community, with access to various amenities, typically rated favorably for livability factors such as safety and accessibility.
Socioeconomic conditions vary, with some neighborhoods being low-income while others experience thriving development. Overall, many neighborhoods offer services tailored to elderly populations, emphasizing both safety and community engagement.
3. Lifestyle
Daily routines among this segment vary but often include reliance on private transportation, with many owning cars. Public transit use is less common among seniors, and walking is often preferred for short distances. Shopping habits tend towards budget retailers, though some may prefer local markets for fresh produce. In their leisure time, many engage in hobbies such as gardening or crafting and prefer entertainment that aligns with personal interests, including community events.
Travel behaviors vary, with some individuals frequently seeking affordable getaways or visiting family members, while others may have constraints that limit travel opportunities. Health-related habits show a focus on wellness with many engaging in light fitness routines and a balanced diet, although smoking rates and dietary preferences can vary greatly.
4. Media Consumption
When it comes to traditional media preferences, this demographic gravitates towards channels that feature news or classic entertainment, often favoring programs on PBS or well-established networks. They may listen to local radio stations that provide a mix of music and informative talk shows, along with a loyalty to select print publications, particularly those focused on regional news.
In the digital realm, they engage with social media platforms but primarily use these for family connections rather than active content creation. Their e-commerce habits typically consist of shopping for necessities online, and they may utilize streaming services for entertainment. Niche websites such as classified ads and community boards also see careful usage.
5. Mindset & Values
The core beliefs and attitudes of this demographic reflect a strong emphasis on family ties, community involvement, and financial security. Aspirations often nestle around maintaining independence, securing health, and ensuring a comfortable retirement. While they generally value frugality, some may find themselves addressing conflicting impulses between spending for enjoyment and adhering to a budget.
Challenges include navigating the complexities of social support systems, particularly for healthcare, which can often strain their financial resources. Additionally, the segment may face societal misconceptions about aging, resulting in a need for positive representation and recognition. This framework presents a nuanced understanding of their variables and priorities.
