1. Demographic Characteristics
The segment of College Educated Renters in the State of Illinois primarily consists of individuals within the age range of 25 to 35 years. The most common age group is between 28 to 32 years, with some notable variations in younger adults aged 22 to 24 and older adults aged 36 to 40. Typical household compositions often include single-person households and couples without children, though there are some instances of single-parent households. In households with children, the ages are generally between newborn and 10 years.
The group is characterized by a high level of education, with nearly all members holding at least a bachelor’s degree. Employment status is predominantly stable, with common occupations in sectors such as education, healthcare, and technology. Income brackets usually fall between $40,000 and $80,000 annually. A moderate proportion may rely on social support programs; however, unemployment trends remain low within this demographic. The segment displays a degree of cultural, ethnic, and racial diversity, though specific data on racial distribution is not available.
2. Living Environment
This segment primarily resides in urban areas across Illinois, particularly in cities like Chicago, Springfield, and Champaign. They typically occupy rental apartments or shared housing rather than owning property. Neighborhood dynamics often include a mix of high-density living with access to amenities such as public transportation, parks, and shops. Some neighborhoods may present challenges, such as higher crime rates or being located in low-income areas, while others may be experiencing gentrification, leading to changes in community dynamics.
3. Lifestyle
The daily routines of this segment involve a mix of public transportation and car ownership, with many utilizing city transit systems for commuting. Shopping preferences often lean towards budget retailers such as Target or local markets for groceries, while some may indulge in luxury brands for special occasions. Leisure activities frequently include outdoor events, cultural festivals, and social gatherings among friends. Travel behaviors vary, with individuals typically favoring affordable travel options, seeking destinations within the Midwest or occasional trips to international locations.
Health-related habits often reflect a focus on fitness routines, with many engaging in activities such as gym memberships or yoga classes, while dietary preferences lean towards health-conscious choices. Some individuals may smoke, but overall trends indicate a growing interest in wellness.
4. Media Consumption
The segment's traditional media preferences include a mix of popular TV channels such as AMC and BBC, along with radio stations that play contemporary music. Digitally, they partake in various online activities, particularly social media platforms such as Instagram and Twitter. They engage in e-commerce for shopping, frequently utilizing platforms like Amazon and local delivery services. Content streaming is also prevalent, with popular choices being Netflix and Hulu.
Cultural preferences often reflect interests in genres such as indie music and urban influences, with influencers on social media platforms having a notable impact on consumption choices.
5. Mindset & Values
The core beliefs and attitudes of this segment emphasize financial stability, career advancement, and community involvement. Aspirations typically include achieving professional goals or making a positive community impact. However, challenges such as socioeconomic pressures, cultural tensions, or barriers to progress can create significant hurdles. Contradictions in values may arise, such as the tension between frugality and impulsive spending or the desire for independence versus a reliance on community support.
