1. Demographic Characteristics
The segment of Middle Income Apartment Dwellers in Kansas typically encompasses a diverse range of ages, although specific age data is not provided. The most common age group is likely to be between 25-44 years, reflecting a demographic that leans towards young adults and middle-aged individuals. Household compositions often include single-person households and couples without children, with little information on the presence or ages of children. Education levels vary, but many residents possess high school diplomas or some college experience; common occupations may include service industry roles, retail positions, and some professional jobs. Income brackets are concentrated around $30,000 to $100,000, indicating a reliance on stable employment. Some individuals may also depend on social support programs, particularly during economic downturns. Cultural diversity may be limited but can vary by specific location within Kansas.
2. Living Environment
The geographic location for this segment primarily lies in urban and suburban areas of Kansas, with notable cities including Wichita and Topeka. They typically reside in multi-family housing such as apartments, which they predominantly rent. Neighborhood dynamics generally feature a mix of moderate to high population density, varied levels of safety, and access to essential amenities such as grocery stores and public transportation. Socioeconomic conditions may fluctuate, with some areas categorized as low-income while others are experiencing gentrification.
3. Lifestyle
Daily routines for this segment may include commuting via public transit or personal vehicles, but car ownership might be lower due to urban dwelling. Shopping preferences often lean towards budget retailers due to financial constraints, with occasional visits to local markets. Leisure activities may involve visiting community events, engaging in outdoor recreation, and participating in social gatherings. Travel frequency can be limited, with budget constraints directing local or regional trips. Health-related habits vary, but there could be trends of moderate fitness activity and diverse dietary practices, with some residents relying on fast food options.
4. Media Consumption
This segment favors traditional media, which may include local news stations and community radio. Their digital behavior involves active use of social media, e-commerce platforms, and streaming services, showcasing versatile and modern media consumption habits. There may be an inclination towards popular music genres and relationships with local influencers, reflecting community ties and interests.
5. Mindset & Values
The core beliefs of this segment often center around financial stability, emphasizing the significance of a reliable income and community connections. Their aspirations typically include career advancement and the pursuit of better living conditions. Daily challenges may consist of socioeconomic struggles and barriers related to employment or housing. Occasionally, contradictions in values emerge, such as a conflict between the desire for independence and a reliance on community resources for support. This provides an enriched perspective of their priorities and motivational drives.
