Demographic Characteristics
The segment of Senior Card Holders in the state of Kansas comprises individuals primarily within the age range of 64 to over 100. The most common age group spans from 64 to 65 years, with notable variations present among older age brackets. Household compositions vary, but many are likely to include single-person households or multigenerational families. There may be instances of no children living in the household as the segment primarily targets seniors. In terms of education levels, a significant number of individuals possess high school diplomas, with some holding college degrees, although data on specific education levels is not available. Employment status among this group is often retired or semi-retired, with a range of occupational backgrounds including professionals, service workers, and skilled laborers. Income brackets typically fall within the range of $50,000 to over $150,000, with many seniors potentially relying on social support programs to supplement their income. Cultural, ethnic, and racial diversity within this segment varies and is less represented in the data.
Living Environment
The geographic location of this segment generally includes a mix of urban, suburban, and rural areas throughout Kansas, with notable cities such as Wichita, Topeka, and Overland Park. Their typical housing arrangements include single-family homes and apartments, with a notable portion likely residing in owned properties, though the precise home ownership status is unclear. Neighborhood dynamics vary widely, with considerations for factors such as population density, safety, and access to local amenities. Many may live in economically diverse neighborhoods, ranging from low-income areas to more affluent communities.
Lifestyle
Daily routines among this segment often focus on convenience, with car ownership being common, although some may utilize public transit or rely on walking for local errands. Shopping preferences skew towards budget-friendly retailers, though there is likely a presence of luxury brand interest among some individuals. Leisure activities often encompass hobbies such as gardening, crafting, and participating in community events. Travel behaviors may vary, with some seniors preferring local destinations or family visits rather than extensive travel due to budget constraints. Health-related habits reflect an awareness of wellness practices, with varying adherence to smoking cessation, fitness routines, and dietary preferences.
Media Consumption
Traditional media preferences among this segment typically include favored TV channels such as news networks and classic television series. Radio stations and print publications that cater to seniors are also popular. Regarding digital behavior, many engage in online activities, including social media platforms like Facebook, and e-commerce for shopping needs, along with content streaming services for entertainment. The use of niche websites for classifieds and job boards may be prevalent. Cultural preferences highlight a tendency towards classic music genres and familiar entertainment trends.
Mindset & Values
The core beliefs and attitudes of this segment center around family, health, and financial security. Common aspirations include maintaining financial stability, nurturing family relationships, and contributing to the community. Challenges faced may involve socioeconomic struggles and navigating the complexities of aging society. In terms of values and behaviors, there may be noticeable contradictions, such as a tendency towards frugality in spending versus impulse purchases, and a desire for independence balanced with the need for community support.
