1. Demographic Characteristics
The segment of college educated parents in the state of Maine is typically composed of individuals within the age range of 30 to 45 years, with the most common age group being 35 to 40 years. This group usually consists of married couples and may present single or multi-child households, with children aged from infants to teenagers. The common household size varies with most having one to three children. Educational attainment is notably high, with parents having either completed college or completed graduate studies. Employment status is generally stable, with many occupying positions in healthcare, education, and technology fields. Income levels vary widely, although there is a trend towards middle to upper-middle class. Some may rely on social support programs during economic downturns, but the unemployment rate is low in this demographic. Racial and cultural diversity data specific to the segment is not available.
2. Living Environment
This demographic primarily resides in suburban areas of Maine, often in towns surrounding urban centers such as Portland and Augusta. The typical housing arrangement is single-family homes, with many being home owners. Neighborhoods are often family-oriented, featuring parks and good school districts. Livability factors such as low population density, safety ratings, and accessibility to local amenities contribute to desirable living conditions. The socioeconomic landscape varies, with some residing in affluent areas while others may be located in neighborhoods facing economic challenges.
3. Lifestyle
The daily routines of this segment are largely centered around balancing work and family life. Most parents own vehicles, with commuting being common, yet some also utilize public transit services. Shopping preferences tend to favor local markets and budget retailers, although there is interest in luxury brands among some families. Leisure activities typically include family outings, outdoor recreation, and community engagement. Traveling habits vary, but many families prioritize budget-friendly trips, often exploring nearby destinations. Health consciousness is prevalent, with a focus on fitness routines and healthy dietary habits, although some individuals may indulge in smoking or occasional junk food consumption.
4. Media Consumption
This segment has a blend of traditional media preferences, favoring channels such as local news stations, family-friendly programming, and popular radio stations. Online, they are active on social media platforms, engaging with content related to parenting, education, and local events. E-commerce is also popular, particularly among busy parents seeking convenience. Interest in streaming services is significant, with a preference for family-oriented content. Music genres vary but commonly include pop and country, and many follow local influencers who resonate with their values and lifestyle choices.
5. Mindset & Values
This demographic values education, family stability, and community involvement. Their beliefs often reflect a balance between pursuing financial stability and career advancement, with aspirations to create a positive impact in their neighborhoods. Challenges such as balancing work-life dynamics and navigating economic conditions may present barriers to achieving their goals. There may be contradictions too, such as the tendency toward frugal living in contrast with occasional impulse spending on family experiences. This complex interplay of values reflects a nuanced approach to their priorities and aspirations.
