1. Demographic Characteristics
The age range of the segment broadly spans from young children to seniors, with the most common age group being adults aged 30 to 50 years. Notable variations exist with a significant portion of elderly residents aged 65 and above.
The typical household composition within this mailing list includes a mix of single-parent households, multigenerational families, and single-person households. Families often have children aged from infancy to teenagers, reinforcing the presence of school-age children in their households.
In terms of education levels, many individuals possess a high school diploma, with a growing percentage holding college degrees. The employment status shows a blend of full-time, part-time, and unemployed individuals, with common occupations including roles in agriculture, healthcare, education, and service industries. Income brackets typically range from $30,000 to $70,000, with some households relying on social support programs amidst fluctuating unemployment trends.
Culturally, the segment exhibits moderate diversity with a predominance of White residents, alongside a smaller representation of Native American, Hispanic, and other ethnic backgrounds.
2. Living Environment
The geographic location of this segment primarily encompasses rural areas within Montana, with notable clusters near cities like Billings, Missoula, and Great Falls. Most residents live in single-family homes, though some can be found in rented apartments or mobile homes.
The majority of households own their homes, contributing to stable neighborhood dynamics. Livability factors such as population density tend to be low, with a higher emphasis on safety and community engagement. However, socioeconomic conditions vary, with some areas classified as low-income neighborhoods facing challenges like limited access to amenities.
3. Lifestyle
Daily routines are characterized by car ownership being the primary mode of transportation, with a limited reliance on public transit. Residents often utilize local marketplaces and budget retailers for shopping, although there is an increasing interest in organic and locally-sourced food.
Leisure activities frequently include outdoor pursuits such as hiking, fishing, or attending community events. However, travel is often constrained by budget limitations, with vacations taken regionally rather than internationally.
Health-related habits vary, with some residents valuing fitness routines and healthful dietary choices, while others may struggle with issues such as smoking or lack of exercise.
4. Media Consumption
In terms of traditional media preferences, the segment favors local television stations and listens to regional radio channels. Print publication readership is lower but includes local newspapers and regional magazines.
Digital behavior reveals active participation on social media platforms like Facebook, with some engagement in e-commerce for everyday necessities. Content streaming is becoming more common as internet access improves, leading to a rise in the consumption of popular series and movies.
Culture plays a notable role in media consumption with preferences leaning toward country and rock music, as well as popular local festivals and community-focused events.
5. Mindset & Values
The core beliefs and attitudes of this segment reflect a strong family-oriented outlook, valuing hard work, community, and traditional norms. Aspirations often center around achieving financial stability and community involvement, with many individuals seeking opportunities for career advancement.
Challenges faced include socioeconomic struggles, such as limited job opportunities and access to healthcare, exacerbating cultural tensions and barriers to progress. Individuals may exhibit contradictions in values, such as striving for independence while relying on community resources and grappling with frugality versus occasional impulse spending.
