Demographic Characteristics
The segment primarily consists of young adults, with the most common age group being between 18 and 34 years old. There is notable diversity in age within the segment, with individuals ranging from 18 to over 100 years. The typical household composition includes a high proportion of single-person households, as well as some multigenerational families. While there may be some presence of children in multigenerational households, the overall number of children in this segment is likely low.
The education levels among the group vary significantly; however, many are likely to possess some college education or hold associate degrees. The segment is typically engaged in entry-level jobs, service industries, and retail. The income brackets largely fall within $30,000 to $100,000, with a considerable portion relying on social support programs. Unemployment trends may impact this segment, especially during economic downturns.
Culturally, the segment appears to be racially diverse but specific data regarding racial distribution is not available.
Living Environment
The segment is situated in the state of Nebraska and primarily resides in urban areas, with notable concentrations in cities such as Omaha and Lincoln. They typically occupy multi-family housing or rental apartments.
The neighborhood dynamics vary, with some living in low-income neighborhoods where population density is high, while others may be in transitioning or gentrifying areas. Safety and access to amenities like public transport, grocery stores, and recreational facilities are significant livability factors for this segment.
Lifestyle
Daily routines for the segment usually involve a mix of public transportation use and car ownership. Walmart and local markets are commonly favored shopping destinations. In their leisure time, segment members often engage in social activities, as well as hobbies including fitness and entertainment choices such as movies and live music.
Travel behaviors indicate occasional trips for leisure, notably within limited budgets. Health-related habits vary, with some individuals maintaining active lifestyles while others may face challenges such as poor dietary choices or smoking.
Media Consumption
Traditional media preferences for the segment include popular TV channels and local radio stations. Online, they actively use social media platforms for communication and social connections, alongside e-commerce for shopping.
Content streaming services also play a significant role in their media consumption habits. The segment often tunes into popular music genres and is influenced by contemporary entertainment trends and social media influencers.
Mindset & Values
The core beliefs and attitudes of this segment center around family, individual responsibility, and community support. Aspirations include career advancement and achieving financial stability. However, they face challenges associated with socioeconomic struggles, which may influence their outlook on life and societal norms.
Contradictory behaviors may emerge, such as frugality in daily spending juxtaposed with impulse purchases, highlighting complex values and priorities within the segment.
