Demographic Characteristics
The Senior Card Holders segment in the state of Nevada consists of individuals typically aged between 64 and 99 years, with a significant portion likely falling within the 70-80 age range. The segment is primarily composed of single-person households or couple households, with limited representation of children. The educational background often varies from high school diplomas to some college education, and many have retired from various professions, predominantly in services, education, and healthcare sectors. Notable income levels are unspecified; however, some may rely on social support programs, contributing to the trends of fixed incomes among this demographic. There is a general lack of racial diversity in the data, leading to unknown variations.
Living Environment
The geographic distribution shows that the segment resides mainly in suburban areas, notably around cities such as Las Vegas and Reno. Housing types include single-family homes and apartments, with a majority being homeowners. Neighborhood dynamics are often characterized by low population density and access to essential amenities; safety is a prevalent concern. The socioeconomic condition of these areas ranges from middle-income neighborhoods to some low-income sections.
Lifestyle
Daily routines are often sedentary, with a preference for car ownership over public transit; however, some may walk for short distances. Shopping habits lean towards budget retailers with occasional indulgences in luxury brands. Leisure activities typically include gardening, reading, and participation in community events. Travel is infrequent but can include visits to nearby national parks or resorts; budgets are typically modest. Health-related habits vary, with some practicing regular activity such as walking, while others may have dietary restrictions affecting their food choices.
Media Consumption
Television preferences are likely to include channels focused on news and classic entertainment, whereas radio consumption may encompass talk shows or oldies music. Online behaviors consist of basic social media use, with limited engagement in e-commerce. Among their content preferences are streaming services for nostalgic movies and series, along with niche sites for local services. Influence from trusted news sources and community-oriented programs shapes their media consumption habits.
Mindset & Values
Overall, the segment exhibits a strong value on family and community, with aspirations focused on maintaining financial stability and well-being. They face challenges such as health-related issues, dependence on fixed incomes, and sometimes feelings of isolation. Although they may embody frugality in spending, there could be instances of impulse purchases driven by interests. A balance is sought between independence and reliance on community support networks, reflecting their nuanced values.
