1. Demographic Characteristics
The segment of college educated parents in the state of New Jersey typically spans age ranges from 30 to 50 years. The most common age groups include individuals aged 35-44. Household compositions often include dual-parent families and some single-parent households, with a mix of multigenerational families as well. Many families feature children typically aged 1 to 18 years.
In terms of education levels, this group predominantly holds bachelor's degrees or higher, with many employed in professional and technical occupations, experiencing an average household income of between $100K and $150K. A smaller percentage might rely on social support programs or show trends of temporary unemployment due to various economic factors. The demographics of this segment reflect a degree of cultural, ethnic, and racial diversity.
2. Living Environment
This segment primarily resides in suburban areas of New Jersey, including notable regions such as Morris County, Bergen County, and parts of Mercer County. Typical housing includes single-family homes and condominiums, with a majority of households being homeowners rather than renters.
Neighborhoods are generally characterized by moderate population density, good safety ratings, and access to amenities such as parks, schools, and shopping centers. Socioeconomic conditions vary, with some areas experiencing gentrification and rising costs.
3. Lifestyle
The daily routines of this segment often involve a balance of work and family life, with many relying on personal vehicles for transportation, although public transit options are accessible. Shopping preferences tend toward a mix of budget-friendly retailers and local markets for grocery needs.
Leisure activities include family outings, sports, outdoor activities, and cultural events, with travel occurring periodically, focusing on domestic destinations. Health-related habits can include fitness routines and a focus on healthy diets, although there may be some who indulge occasionally in less healthy food options.
4. Media Consumption
The segment favors traditional media outlets such as cable news channels, local radio programming, and various regional newspapers. In the digital realm, they are active on social media platforms, e-commerce websites, and popular streaming services.
Content preferences include music that ranges from contemporary genres to classic hits, with a tendency to follow popular culture trends and influencers, further reflecting their diverse interests.
5. Mindset & Values
This demographic emphasizes values such as education, family, and community engagement. Their aspirations often include achieving financial stability and contributing positively to their communities. Challenges they face may include high costs of living, job market instability, and social pressures.
There are often contradictions in behaviors, such as balancing the desire for economic prudence with periods of impulse spending on family-related experiences. Levels of independence can vary, sometimes leading to reliance on community as a support system.
