Demographic Characteristics
The segment of Senior Card Holders in the State of New Jersey predominantly comprises individuals aged 65 and older. The most common age group within this segment is typically between 70 to 75 years. Notable variations include a significant proportion of individuals beyond 85 years of age. In terms of household composition, this group primarily consists of single-person households and couples, with many being empty nesters. The presence of children is generally minimal, with few households containing dependents. Regarding education levels, many seniors possess at least a high school diploma, with a considerable percentage having attended college or completed higher education. The employment status varies widely, with many retired or working part-time in less physically demanding roles. Common occupations include administrative support, retail, and service jobs. Income brackets for this segment often range from low to moderate, with a notable reliance on social support programs and pensions. The cultural, ethnic, and racial diversity in this demographic is evident, encompassing a mix of racial and ethnic backgrounds, contributing to a rich community fabric.
Living Environment
The geographic location of this segment is primarily in suburban areas, though there are significant populations in urban centers such as Newark and Jersey City. The type of housing commonly occupied by seniors includes single-family homes, condominiums, and apartments, with a mix of ownership and rental situations. Neighborhood dynamics typically reflect a mix of livability factors, with many residing in low-traffic, safe areas that provide easy access to essential amenities. However, conditions can vary, with some seniors living in lower-income neighborhoods, which might face challenges such as limited access to healthcare and public services.
Lifestyle
The daily routines of this segment often involve a reliance on private transportation, with many seniors owning cars. Public transit use is also common among those who may no longer drive. Shopping preferences lean toward budget-friendly retailers, but there is a mix with visits to local markets and specialty shops. Leisure activities include hobbies such as gardening, reading, and attending community events, all contributing to their overall well-being. When it comes to travel, many seniors prefer short trips, often limited by budget constraints, with favorite destinations typically including nearby family visits or local attractions. Health-related habits may show variation; some individuals actively engage in fitness routines while others may face health challenges including dietary restrictions, leading to varied dietary preferences.
Media Consumption
This segment has diverse traditional media preferences, favoring channels such as news and entertainment stations typically aimed at older audiences. Popular radio stations include those that play classic hits or soft music. In the digital arena, seniors engage with social media platforms, predominantly using Facebook to stay connected with family and friends. Their e-commerce habits may include shopping for necessities online, particularly for services like grocery delivery or medication refills. Media consumption patterns reflect interests in nostalgic entertainment, with a pronounced affinity for classic movies and music from their youth as well as following cultural trends through selected influencers and community leaders.
Mindset & Values
The core beliefs and attitudes of this segment reflect a strong emphasis on family, financial stability, and community involvement. Many seniors prioritize health and well-being, aspiring to maintain their independence while navigating potential socioeconomic challenges. These challenges may include managing fixed incomes and healthcare costs. The segment often experiences a contrast between being financially conservative versus engaging in impulse spending, influenced by their desire for comfort and enjoyment in later life. Overall, seniors in this demographic value connection, both with family and community, while confronting societal changes that may impact their quality of life.
