1. Demographic Characteristics
The age range of the segment of Affluent Homeowners in Oklahoma spans various groups, with a significant concentration of individuals typically found between the ages of 35 and 55 years. This demographic often showcases a high likelihood of having multigenerational family structures, with many homeowners living with their children and possibly older relatives. In general, the typical household composition includes both adults and children, although the presence of single-person households is also notable.
Education levels within this group are typically elevated, with many members holding at least a bachelor's degree or higher. Common occupations include roles in management, finance, healthcare, and technology sectors, with household incomes generally exceeding $100,000 annually. The reliance on social support programs is minimal, and unemployment trends within this affluent segment remain low. However, the lack of specific racial distribution data limits further insights into cultural diversity.
2. Living Environment
The segment primarily resides in suburban areas of Oklahoma, with notable concentrations in cities like Oklahoma City and Tulsa. They typically occupy single-family homes valued between $500,000 and over $1 million, indicating a clear ownership status, as all individuals in this segment are homeowners.
Neighborhood dynamics favor livability, with low population density, excellent safety ratings, and accessibility to various amenities, including parks, schools, and shopping centers. Socioeconomic conditions in these areas generally reflect middle to upper-middle class statuses, contributing to stability and community engagement.
3. Lifestyle
The daily routines of affluent homeowners in this segment often involve personal vehicles for transportation, illustrating a clear preference for car ownership over public transit methods. When it comes to shopping preferences, they tend to gravitate towards luxury brands, higher-end grocery stores, and local markets, and their leisure activities encompass a range of hobbies including golfing, fine dining, and cultural events.
Travel behaviors are characterized by frequency and preference for domestic and international destinations, with trips being planned around family vacations or professional commitments. Health-related habits showcase a focused inclination towards fitness, with many individuals engaging in gym activities or outdoor sports, while dietary preferences often lean towards organic and healthy food options.
4. Media Consumption
In terms of media preferences, this segment displays a varied mix of traditional media consumption, with favored television channels often including those that offer news, business-related content, and lifestyle programming. Radio preferences may include talk shows and music stations that reflect higher socioeconomic tastes.
Digital behavior tends to be active, with extensive use of social media platforms for networking, entertainment, and e-commerce activities. Content streaming is prominent, with a portfolio of popular shows or documentaries frequented by the group. Cultural preferences extend to specific music genres, typically including classical, jazz, and contemporary pop, as well as following key influencers who resonate with their lifestyle and interests.
5. Mindset & Values
The core beliefs and attitudes of this affluent homeowner segment reflect an outlook focused on financial stability, career progression, and contributing positively to the community. Aspirations often include maintaining superior family values, achieving personal goals, and leaving a legacy.
While challenged by socioeconomic concerns, such as maintaining their wealth status and addressing potential cultural disparities, the segment also grapples with personal values versus behaviors, often demonstrating a balance between frugality and impulse spending. This section provides nuanced insights into their complex mindset and priorities.
