1. Demographic Characteristics
The demographic profile of the mailing list segment consisting of all 1.3 million households in the state of Oklahoma presents a diverse spectrum of characteristics. The age range varies widely, with a notable concentration in the 25-44 age group, encompassing both young families and established professionals. Household composition includes a mixture of family structures: approximately 30% are single-parent households, while others include multigenerational families that frequently live together to pool resources. Households with children typically have kids aged ranging from infancy to 18 years. The segment exhibits varied education levels, with about 40% holding a college degree; employment is increasingly common in sectors such as healthcare, education, and retail. The median income ranges around $50,000 annually, with some reliance on government social support programs due to job instability or economic challenges. In terms of cultural, ethnic, or racial diversity, Oklahoma's households include a mix of >White, Black, Hispanic, and Native American populations, contributing to a rich cultural tapestry within the state.
2. Living Environment
The segment predominantly occupies the geographic regions of Oklahoma, with many households located in suburban and rural areas. Key cities include Oklahoma City and Tulsa, but many households are found in smaller towns and rural communities. Most residential spaces are single-family homes or townhouses, with a portion residing in apartments. The ownership vs. renting ratio shows a slight preference for homeownership; however, rental properties are common, especially among lower-income households. The neighborhood dynamics reflect various livability factors like access to schools, public safety, and proximity to amenities such as grocery stores, parks, and healthcare facilities. Many areas experience socioeconomic challenges, relating to low-income neighborhoods or ongoing gentrification trends.
3. Lifestyle
Daily routines of this demographic typically involve reliance on personal transportation, with many households owning at least one vehicle. Public transport usage is less common, particularly in rural areas, where walking and biking are secondary options. Shopping preferences vary; while many households favor budget retailers like Walmart and Dollar General, there is also a demand for local markets and businesses. Their leisure activities include family-oriented outings, outdoor activities, and engaging in local community events. Travel is often regional, influenced by budget constraints, with occasional vacations to nearby tourist attractions. Regarding health-related habits, many households attempt to balance fitness routines with dietary preferences that prioritize cost, often leading to mixed adherence to healthier choices versus convenience foods.
4. Media Consumption
This segment displays a blend of traditional media preferences, favoring local TV channels such as KFOR and prominent radio stations like KXOJ. In the digital landscape, online activities include significant engagement on social media platforms like Facebook and Instagram, accompanied by e-commerce habits directed toward both national retailers and local businesses. Many in this group frequent niche websites for job listings or classifieds. Cultural preferences indicate a strong affinity for country music, along with a growing interest in streaming platforms for entertainment, showcasing a preference for family-friendly and regional content.
5. Mindset & Values
The core beliefs and attitudes of this demographic are rooted in strong familial values and community ties. Many households prioritize financial stability, seeking career advancement and opportunities to contribute positively to their communities. Challenges such as socioeconomic struggles and systemic cultural tensions are common experiences within this group. Conflicting values may emerge, seen in tendencies toward both frugality and occasional impulse spending, as well as a desire for independence countered by moments of reliance on community resources. The segment's mindset is a blend of resilience and aspiration, striving for better opportunities while navigating societal obstacles.
