1. Demographic Characteristics
The segment of College Educated Professionals in Oklahoma primarily falls within the age range of 30 to 65 years, with the most common age group being those in their 30s and 40s. The typical household composition consists mainly of two-parent families and single-person households. This demographic may or may not have children, and if they do, the ages of children likely span a variety of developmental stages.
In terms of education, all individuals in this segment have achieved at least a college degree, with many holding graduate degrees. The employment status is generally stable, with common occupations in fields such as healthcare, education, technology, and business. While specific income brackets are not stated, it can be inferred that many earn above the median income for Oklahoma, thus suggesting little reliance on social support programs or high unemployment trends. The segment displays a degree of cultural and ethnic diversity, although specific racial distribution data is not available.
2. Living Environment
The geographic location of this segment predominantly lies in urban and suburban areas within Oklahoma, with notable regions including Oklahoma City and Tulsa. They are likely to occupy single-family homes or townhouses, primarily owning their residences rather than renting.
The neighborhoods they live in are often characterized by a mix of high livability, including good schools, safety, and access to amenities such as parks and shopping areas. Socioeconomic conditions within these neighborhoods can vary, with some areas experiencing gentrification while others may contain low-income sectors.
3. Lifestyle
The daily routines of this segment typically involve car ownership as their primary mode of transportation, although some may utilize public transit or engage in walking or biking. Shopping preferences lean towards local markets and established retail brands, balancing quality with affordability.
Leisure activities span a wide array, including outdoor hobbies, cultural events, and visits to entertainment venues. Travel behaviors vary widely, with preferences focusing on both local and regional destinations, driven by moderate budgets. Health-related habits might include regular fitness routines, dietary considerations with a tendency towards health-conscious choices, and a general decline in smoking among the population.
4. Media Consumption
This segment shows a preference for traditional media with favored TV channels including news networks and entertainment shows. Common radio stations and print publications often focus on local news and lifestyle content.
In the digital space, they frequently engage with various social media platforms, discover shopping through e-commerce, and consume content via streaming services. Niche websites for job search or classifieds are also regularly utilized. Their cultural preferences may include popular music genres and trends that resonate with educated audiences, pointing towards an engagement with social issues.
5. Mindset & Values
The core beliefs of College Educated Professionals often encompass a pragmatic outlook on life, emphasizing career advancement and financial stability. They value family and community engagement but may face challenges such as navigating cultural tensions or economic disparities.
Aspirations commonly reflect a desire for personal and professional growth, coupled with a commitment to the community's impact. Among these values may exist contradictions, such as balancing frugality with occasional impulse spending and valuing independence while recognizing the importance of community support.
