1. Demographic Characteristics
The segment of Senior Card Holders in the state of Rhode Island encompasses individuals primarily aged between 64 and 99, with significant representation in the age groups of 64-65 and 66-67. Typical household compositions include single-person households and multigenerational families, though the presence of children is less common in these households. In terms of education, many individuals have completed high school, with a portion holding associate degrees or higher. The employment status varies, with some actively participating in the workforce, particularly in service and retail occupations, while others may rely on social security and pension programs. Income levels span from $50,000 to over $150,000, indicating a diverse economic landscape. Cultural and ethnic diversity within this segment remains limited, with a predominant representation of Caucasian individuals.
2. Living Environment
This segment primarily resides in suburban regions of Rhode Island, with notable concentration in areas such as Warwick and Pawtucket. Housing types are varied; however, many occupy single-family homes or condominiums, with a fair proportion as homeowners. Neighborhood dynamics typically reflect moderate density, with access to essential amenities including grocery stores, healthcare facilities, and community centers. Socioeconomic conditions range from stable middle-class areas to neighborhoods facing economic challenges.
3. Lifestyle
The daily routines of this segment vary, although a majority own cars, while some rely on public transportation for mobility. Shopping preferences lean towards budget retailers, with some patronizing local markets and upscale retail establishments. Leisure activities often include gardening, reading, and participation in community events. Travel behaviors indicate occasional trips, usually within domestic destinations, often constrained by budget considerations. Health-related habits show a focus on maintaining wellness, with many engaging in light exercise and adhering to balanced diets.
4. Media Consumption
Media preferences for this segment include traditional forms such as news networks and local radio stations. Digitally, they engage in activities like streaming services and social media usage, albeit at lesser frequencies than younger demographics. Popular content includes classic music, and television dramas, while niche websites serve as resources for community events and classified ads.
5. Mindset & Values
The core beliefs of this segment reflect a strong emphasis on family, financial stability, and community involvement. Aspirations primarily involve maintaining health, financial management, and being active within the community. Challenges encountered include economic security and access to essential services. Some contradictions in behavior may emerge, such as a preference for frugality coupled with occasional impulse spending on leisure activities or family gatherings, indicating complex values surrounding independence and community reliance.
