Demographic Characteristics
The segment primarily consists of individuals in their 30s to 50s, with the most common age group being those aged 30 to 39. There may be variations with younger adults in their early 30s and older adults approaching retirement age in their late 40s and early 50s. Typical household compositions include a mix of single-person households, couples, and possibly small families, although detailed data on family structures is not explicitly available. The presence of children varies; however, many households may not have dependent children. The education levels within this segment are generally moderate, with many individuals possessing at least a high school diploma and a significant number holding associate or bachelor’s degrees. Employment statuses vary, but common occupations include roles in service, retail, and administrative positions. Income brackets span from $30,000 to $100,000, and while some may rely on social support programs, there is no clear trend indicating high unemployment rates. The cultural and ethnic diversity within this segment is present but not explicitly quantified.
Living Environment
This segment predominantly resides in urban and suburban areas of Utah, with notable concentrations in cities such as Salt Lake City and Provo. They typically occupy< strong> multi-family dwellings, such as apartments and condominium complexes, and they exclusively rent rather than own their homes. The housing often reflects various amenities, including public parks and commercial centers. Neighborhood dynamics typically indicate a moderate population density with varying degrees of safety and access to essential amenities. Socioeconomic conditions range widely, from affordable housing regions to areas experiencing gentrification.
Lifestyle
Daily routines for this segment often involve commuting to work via car, public transit, or a combination of both. Their shopping preferences lean towards budget-friendly retailers and local markets as they may be conscious of their expenses. Leisure activities include hobbies such as hiking or participating in local sports, along with frequent entertainment choices like movies or community events. Travel behaviors tend to be limited by budget constraints, with occasional trips mainly within the western U.S.. Health-related habits may vary, but generally, segment members are becoming more health-conscious, participating in fitness activities while also being aware of dietary needs.
Media Consumption
In terms of traditional media, this segment may favor cable television channels and local radio stations that offer news and community updates. Their digital behavior is characterized by engagement with social media, shop on e-commerce platforms, and enjoy streaming services for entertainment. There is a notable interest in niche websites for job searching and apartment listings. Cultural preferences can vary, with popular music genres likely including pop and country, reflecting regional trends and entertainment interests.
Mindset & Values
Core beliefs among this segment often center around the value of family, financial security, and community. Many aspire to achieve career advancement and contribute positively to societal well-being. However, they may face challenges such as socioeconomic struggles and barriers in achieving financial stability. There can also be contradictions noted in their behaviors, like navigating between frugality and occasional impulse spending or a desire for independence versus the advantages of community support.
