1. Demographic Characteristics
The demographic segment of the mailing list representing 2.1 million households in the state of Wisconsin spans a diverse age range, with the most common age group being between 30 to 50 years. Notable variations in age also exist, featuring younger households with children and older adults approaching retirement. The typical household composition includes family structures such as single-parent households, multigenerational families, and a significant number of single-person households. Many households have children, typically ranging from infants to teenagers. Education levels within this segment vary, with a considerable portion of the population holding high school diplomas and some college experience. Employment status also varies; common occupations featured include positions in manufacturing, health care, and service industries, with income brackets generally residing in the $40,000 to $70,000 annual range. Some individuals may rely on social support programs or face issues related to unemployment. The segment displays a moderate degree of cultural, ethnic, and racial diversity, reflecting the broader demographics of Wisconsin.
2. Living Environment
The geographic location of this segment indicates a mix of urban, suburban, and rural living situations, with notable cities such as Milwaukee, Madison, and Green Bay highlighted. Households typically occupy single-family homes or apartments, with ownership and rental statuses varying significantly across demographics. Neighborhood dynamics include population density differences and varying safety levels, in addition to access to amenities such as parks, grocery stores, and schools. The segment also mirrors the socioeconomic conditions found in Wisconsin, which includes low-income neighborhoods as well as gentrifying areas.
3. Lifestyle
The daily routines of the households in this segment often involve car ownership for commuting purposes, with some individuals utilizing public transit or opting for walking or biking as viable alternatives. Shopping preferences generally vary, with many residents favoring budget retailers while others may indulge in local markets or luxury brands. Leisure activities often include hobbies such as outdoor activities, crafts, and sports. Entertainment choices can range from movie outings to attending local festivals, with travel behaviors reflecting a combination of frequency and destination variety, often constrained by budget considerations. Health-related habits reveal diverse practices, with some individuals engaging in fitness routines, while others may maintain less healthy practices, such as smoking or poor dietary choices.
4. Media Consumption
The segment exhibits varied traditional media preferences, favoring popular TV channels that cater to diverse audiences, mainstream radio stations, and community print publications. Digital behaviors reveal a robust engagement in social media platforms, extensive e-commerce activity, and a penchant for content streaming services. Individuals have shown interest in niche websites, including job boards and classifications websites. Cultural preferences highlight popular music genres, entertainment trends that resonate within the community, and influential figures that reflect their tastes, providing a glimpse into their media habits.
5. Mindset & Values
The core beliefs and attitudes of this demographic segment emphasize a focus on family values, work ethics, and community involvement. Many aspire to achieve financial stability, pursue career advancement, and foster a significant impact on their communities. Challenges faced include socioeconomic struggles, issues related to cultural tensions, and obstacles to personal and communal progress. Contradictions may arise from behaviors manifesting frugality versus impulse spending and the tension between independence and reliance on community support. This section provides a nuanced understanding of their mindset and evolving priorities.
