1. Demographic Characteristics
The age range of the segment includes individuals from young children to seniors, with the most common age group being middle-aged adults, specifically those aged between 35 and 54. Notable variations also include a significant presence of retirees. The typical household composition ranges from single-parent families to multigenerational households, and there are a considerable number of single-person households. Among families, children are often present, with many households having children aged between 5 and 17.
The education levels within this segment vary, but there is a mix of high school graduates, some college attendees, and a smaller percentage of college graduates. Employment status shows that many individuals are employed in service, agriculture, and health care sectors, with incomes typically falling within the lower to middle-income brackets. Some families rely on social support programs, especially in times of economic downturn, and unemployment trends can fluctuate, reflective of local economic conditions. Cultural, ethnic, or racial diversity is limited, with a predominance of White individuals.
2. Living Environment
This segment predominantly resides in rural areas of Wyoming, with key regions including Cheyenne and Casper, which are notable cities within the state. Most individuals occupy single-family homes, although some may live in apartments or shared housing. Homeownership is common, although there is a segment that rents due to economic factors.
Neighborhood dynamics often reflect livability factors such as low population density and varying levels of safety, with access to amenities like grocery stores and schools being adequate in most areas. Socioeconomic conditions in the neighborhoods range from low-income areas to more stable middle-class communities, which can impact overall community engagement and support.
3. Lifestyle
The daily routines of this segment typically involve commuting by personal vehicles, as public transportation options are limited in rural settings. Shopping preferences lean towards budget retailers, with some individuals also supporting local markets for fresh produce. Leisure activities include outdoor pursuits such as hiking and fishing, as well as family-oriented entertainment.
Travel behaviors are influenced by budget constraints, leading to infrequent travel with preferred destinations being within the state or neighboring regions. Health-related habits can vary, with some individuals maintaining fitness routines, while dietary preferences often include traditional meals reflective of regional influences.
4. Media Consumption
This segment exhibits preferences for traditional media such as local news channels, country music radio stations, and community-focused print publications. Online behaviors include active use of social media platforms to stay connected, along with e-commerce activities predominantly focused on essential goods.
Content consumption trends point towards streaming services for entertainment, with individuals favoring popular genres such as country and classic rock music. Niche websites, including job boards and classifieds, are utilized for practical needs, reflecting a focus on local community engagement.
5. Mindset & Values
The core beliefs of this segment center around strong family ties, work ethic, and community involvement. Individuals aspire for financial stability, access to employment opportunities, and the betterment of their local communities. Challenges include facing economic instability and, at times, cultural tensions related to rural life.
There exist contradictions in their values, where individuals may exhibit frugality but also indulge in impulse spending during festive seasons. The balance between independence and community reliance plays a significant role in shaping their perspectives and daily actions.
