1. Demographic Characteristics
The age range of the segment primarily falls within 25 to 45 years, with a notable concentration in the 30 to 35 age group. Household composition varies, with a mix of single-parent households, multigenerational families, and single-person households. Families often have children aged 0 to 18 years. Education levels show a significant portion of the population having completed high school diplomas or having attained a college degree. Employment status reveals diverse occupations, including roles in education, healthcare, and service industries, with income brackets typically ranging from $30,000 to $70,000. There is some reliance on social support programs, reflecting current unemployment trends. Cultural diversity is reflected in the segment’s ethnic and racial mix, contributing to varied cultural practices and community events.
2. Living Environment
Residents of this segment are situated in suburban Stone Mountain, Georgia, characterized by a mix of residential areas and proximity to urban amenities. The majority reside in single-family homes, with a significant number renting their residences. Neighborhood dynamics show a community with an average population density, with livability factors such as access to parks, schools, and local businesses. Safety concerns do arise, particularly in low-income neighborhoods within the area, reflecting underlying socioeconomic conditions.
3. Lifestyle
The daily routines of segment members often include car ownership with many relying on personal vehicles for commuting. Public transit is less common, but some residents utilize local bus services. Shopping preferences lean towards budget retailers and local markets, although a segment of the population indulges in luxury brands. Leisure activities encompass family-oriented hobbies, outdoor activities, and various entertainment choices such as local festivals. Travel behaviors indicate occasional short trips to nearby attractions, with budget constraints influencing destination choices. Health-related habits vary, with a portion adopting fitness routines, while dietary preferences reflect a mix of health-conscious choices and common comfort foods.
4. Media Consumption
Traditional media preferences include popular TV channels focusing on news and family programming, while local radio stations are frequently tuned for both news and entertainment. In the digital landscape, social media platforms such as Facebook and Instagram play a significant role, along with regular engagement in e-commerce for shopping. Streaming services are popular for entertainment consumption. Cultural preferences show a tendency towards R&B, hip-hop, and gospel music, reflecting the community’s values and trends.
5. Mindset & Values
The core beliefs of this segment include a strong emphasis on family, community, and financial stability. Many aspire to achieve career advancement while seeking to have a positive impact within their community. Challenges faced include socioeconomic struggles and navigating cultural tensions, particularly around issues of education and employment opportunities. Contradictions may arise in their values, such as the balance between frugality and the desire for certain luxuries or engaging in community activities against a backdrop of seeking personal independence.
