1. Demographic Characteristics
The age range of the Senior Cardholders in Stone Mountain, Georgia typically includes individuals aged 65 and older, with the most common age group being those between 70 and 75 years old. This segment shows some variations with a notable representation of individuals aged 60 to 64 as well. In terms of household composition, many senior cardholders live in single-person households, while there are also multigenerational families present. Additionally, only a small fraction of these households have children, and those that do often include adult children living at home. Summarizing educational levels, many seniors have completed their high school diplomas, and a notable portion possess associate's or bachelor's degrees. Employment status shows that many are retired, although a segment engages in part-time work or volunteer activities. Common occupations among this group prior to retirement included healthcare, education, and customer service. Income brackets vary, but many reside in lower to middle-income levels, with reliance on social security benefits noted. The cultural diversity is present, although data on racial distribution is not available.
2. Living Environment
The geographic location of senior cardholders in Stone Mountain tends to be primarily in suburban areas, with many residing in proximity to urban amenities. The type of housing varies, with a mix of single-family homes and independent living communities. A significant number of seniors own their homes, while others may rent, especially those in independent living arrangements. Neighborhood dynamics favor moderate population densities with a focus on safety and access to amenities such as parks, shopping centers, and healthcare facilities. Socioeconomic conditions in the area generally reflect a mixture of middle-class neighborhoods alongside low-income zones.
3. Lifestyle
The daily routines of senior cardholders often include morning walks, exercise classes, or gardening. In terms of transportation, while many own personal vehicles, public transit usage is becoming increasingly common for those who prefer not to drive. Shopping preferences lean towards local markets and discount retailers, where cost-effective options are available. Leisure activities include social gatherings, attending cultural events, and spending time with family. Travel behaviors show that while frequency may be low due to budget constraints, those who travel often choose domestic destinations within a reasonable budget. Health-related habits vary, with some seniors adhering to fitness routines and others facing challenges in maintaining a healthy lifestyle, including issues like obesity or smoking cessation.
4. Media Consumption
Traditional media preferences among senior cardholders include news channels such as CNN or local broadcasting services, as well as familiar radio stations featuring oldies and talk radio. In the digital realm, many engage in social media platforms such as Facebook for connecting with family, while a growing number explore e-commerce sites for shopping. Content streaming services like Netflix provide entertainment options, particularly for movie watching. Cultural preferences often align with classic music genres and television series that reflect past decades, indicating a nostalgic tendency in their media consumption habits.
5. Mindset & Values
The core beliefs and attitudes of senior cardholders highlight a focus on family, community, and financial stability. Many aspire toward maintaining their independence while fostering connections with others. Challenges faced include societal pressures, financial constraints, and navigating issues related to aging. Value contradictions may surface as individuals practice frugality due to limited incomes versus occasional impulsive spending on non-essential items. Overall, their mindset reflects a combination of resilience, adaptability, and a desire for active participation in their communities.
