1. Demographic Characteristics
The demographic profile of the mailing list of all 419K households in Suffolk County, New York, reveals a wide age range, with the most common age group being between 35 to 54 years. There are notable variations, such as a substantial proportion of residents aged 20 to 34 years and a growing segment of seniors aged 65 and older. The typical household composition includes single-family households, along with multigenerational families and a considerable number of single-person households. Among family structures, approximately 20% are single-parent households, often with children aged 5 to 18 years.
The education levels vary, with a significant portion having a college degree or higher. Common occupations include professionals in healthcare, education, and technology, as well as tradespeople. The income brackets typically range from $50,000 to $150,000, with some reliance on social support programs evident in lower-income brackets, especially among single-parent families. There is noticeable cultural, ethnic, and racial diversity within this segment, reflective of the broader trends in metropolitan areas.
2. Living Environment
The segment is primarily located in suburban areas of Suffolk County, with notable regions including Huntington, Smithtown, and Islip. They typically occupy a mix of single-family homes and townhouses, with a small fraction living in apartments. Homeownership rates are high, though renting is common among younger households. Neighborhood dynamics reflect a blend of affluent and working-class communities, with livability factors such as moderate population density and varying levels of safety. Access to amenities like parks, shopping centers, and public transportation is generally good, though some areas are categorized as low-income neighborhoods needing revitalization.
3. Lifestyle
The daily routines of this segment often include reliance on cars for transportation, with public transit less frequently used. Shopping preferences lean towards a mix of budget retailers and local markets, with occasional indulgence in luxury brands. Leisure activities range from outdoor sports and community events to home entertainment through streaming services. Travel behaviors indicate moderate frequency, typically during school breaks or holidays, with a preference for destinations within driving distance.
Health-related habits display a mix of fitness routines, such as gym membership and outdoor activities, alongside dietary preferences focused on healthy eating. However, lifestyles may include challenges such as high-calorie convenience foods among busy families.
4. Media Consumption
This segment shows a preference for traditional media, favoring cable news channels, local radio stations, and suburban-oriented print publications. Digital behavior highlights active engagement in social media platforms like Facebook and Instagram, with e-commerce habits favoring discount websites and local retail options. Content streaming is popular, with a tendency towards family-oriented shows.
Niche websites, such as job boards and community classifieds, are also frequently utilized. Culturally, the segment enjoys a range of popular music genres and is influenced by regional entertainment trends.
5. Mindset & Values
The core beliefs and attitudes of the segment reflect a strong emphasis on family and community. Aspirations include achieving financial stability and making a positive community impact. Challenges such as socioeconomic struggles and cultural tensions are prevalent, with contradictions noted between frugality and occasional impulse spending. Many individuals prioritize independence while recognizing the importance of community support in achieving their goals.
