1. Demographic Characteristics
The segment comprises households in Summit County, Ohio, with a diverse age range. The most common age group is between 30 and 44 years, reflecting a significant number of families with children. Notable variations include a sizable population of retirees aged 65 and older and younger families with children under 18. The typical household composition includes single-parent households, multigenerational families, and a considerable number of single-person households.
In terms of education, many residents hold at least a high school diploma, with a fair proportion having completed higher education degrees. Employment status varies, with common occupations in healthcare, education, and manufacturing sectors. Income brackets typically range from low to middle income. Some families may rely on social support programs, particularly in areas with higher unemployment rates.
The segment showcases cultural, ethnic, and racial diversity, with a mix of different backgrounds contributing to the community's overall character.
2. Living Environment
Residents primarily reside in suburban areas of Summit County, with towns like Akron and Barberton being notable urban centers within the region. Housing types vary, but many households occupy single-family homes, with a mixture of renters and homeowners.
The neighborhood dynamics often present a blend of livability factors, including moderate population density, varying safety levels, and access to local amenities such as parks and shopping centers. Some areas may also experience socioeconomic challenges, including pockets of low-income neighborhoods.
3. Lifestyle
The daily routines of these households reflect a mix of transportation habits. Car ownership is common, though some residents utilize public transit or engage in walking and biking for local errands. Shopping preferences typically include budget retailers and local markets.
Leisure activities encompass a range of interests, from outdoor pursuits like hiking to cultural events and family gatherings. Travel behaviors vary, with many families taking occasional vacations while adhering to budget constraints.
Health-related habits are diverse, with some residents prioritizing fitness routines, while others may struggle with dietary choices influenced by economic factors.
4. Media Consumption
The segment shows a preference for traditional media, favoring local TV channels for news and entertainment. Popular radio stations often include those that play contemporary music and talk shows.
In the digital realm, social media platforms play a significant role in their online activities, alongside e-commerce websites for shopping. Content streaming services are also a common pastime, offering a range of entertainment options. Additionally, niche websites like job boards and classifieds may attract their attention for specific needs.
Cultural preferences often lean towards popular music genres like country and rock, reflecting the community's demographics.
5. Mindset & Values
The segment's core beliefs emphasize the importance of family, community, and financial stability. Many aspire to advance their careers and make a positive impact locally, reflecting an ambitious yet community-oriented mindset.
Challenges faced by residents may include socioeconomic struggles, limited access to resources, and cultural tensions that arise from diversity. These struggles can lead to contradictions in their values, such as a desire for frugality clashing with occasional impulse spending or a reliance on community support versus the pursuit of independence.
