1. Demographic Characteristics
The age range of the segment spans from young children to seniors, with the most common age group being adults aged 30 to 49 years. Notable variations include a significant population of children aged 5 to 14 years, as well as a growing number of seniors over 65. Typical household compositions include single-parent households, multigenerational families, and a notable proportion of single-person households. Families with children are prominent, especially in the elementary school and teenage age brackets.
Education levels in this demographic vary, with a significant portion having completed high school and a growing number possessing college degrees. Employment status shows a distribution across both full-time and part-time workers, with common occupations including service industry roles, education, healthcare, and retail. Income brackets typically range from moderate to lower-middle class, and some families rely on social support programs such as food assistance and housing subsidies. Unemployment trends reflect a modest rate, influenced by the local economy. The cultural, ethnic, and racial diversity within this segment is notable, with a mix of Hispanic, African American, and Caucasian residents.
2. Living Environment
The segment is geographically located in the urban area of Tampa, Florida, known for its vibrant city life and suburban outskirt communities. Households typically occupy a mix of single-family homes, townhouses, and apartments, with a distribution towards renting rather than owning. The neighborhood dynamics feature a range of living conditions; areas vary from densely populated urban neighborhoods to quieter suburban settings. Key livability factors include access to public parks, schools, shopping centers, and public transportation. Socioeconomic conditions reveal a mix of low-income neighborhoods coexisting with more affluent areas undergoing gentrification.
3. Lifestyle
Daily routines of the segment include a reliance on personal vehicles for transportation, with some utilizing public transit options for commuting. Shopping preferences lean towards budget retailers and local marketplaces, with occasional visits to luxury shops. Leisure activities often center around community events, outdoor activities, and family gatherings, while entertainment choices may include both local attractions and home-based entertainment. Travel behaviors reflect moderate frequency, with many families opting for local or regional destinations due to budget constraints. Health-related habits show a diverse range, with an increasing interest in fitness routines and balanced diets, while smoking rates have decreased within the population.
4. Media Consumption
In terms of traditional media, the segment shows preferences for popular TV channels and local radio stations focusing on music and news. Print publications vary, including local newspapers and lifestyle magazines. Digital behavior is characterized by active social media engagement on platforms like Facebook and Instagram, along with regular e-commerce activities for both basic needs and leisure shopping. Content streaming services such as Netflix and Hulu are widely used, while niche websites for job postings and community events see regular visits. Cultural preferences include a variety of music genres, particularly pop and hip-hop, and trends influenced by local events and personalities.
5. Mindset & Values
The core beliefs and attitudes of this segment reflect a focus on family, financial stability, and community involvement. Their aspirations often include seeking career advancement, enriching their children's educational opportunities, and contributing positively to their neighborhoods. Challenges faced include socioeconomic struggles, particularly in low-income areas, cultural tensions within diverse communities, and barriers such as access to quality education and healthcare. There may also be contradictions in their values, such as balancing frugality with occasional impulse spending or the desire for independence alongside a reliance on community support.
