1. Demographic Characteristics
The age range of college-educated renters in Tampa, Florida primarily falls between 25 to 34 years old, with this age group being the most common. Notable variations include a smaller proportion of individuals aged 18 to 24, as well as those aged 35 to 44. The typical household composition consists largely of single-person households, with some multigenerational families and couples without children. Households with children are notably less common, often comprising preschool or school-aged children. In terms of education, all members of this segment hold at least a bachelor’s degree, with many pursuing or having completed graduate degrees. Employment rates are high, with common occupations including professionals in education, healthcare, and technology, while the income brackets typically range from $50,000 to $80,000 annually. There is a minimal reliance on social support programs, and unemployment trends are comparatively low. The segment shows significant cultural, ethnic, and racial diversity.
2. Living Environment
This segment resides predominantly in urban areas of Tampa, with neighborhoods such as Hyde Park and Seminole Heights being notable regions. The type of housing most commonly occupied includes apartments and condominiums, with a significant majority being renters rather than owners. Neighborhood dynamics tend to showcase high livability factors, with a moderate population density, general safety, and access to necessary amenities such as grocery stores, gyms, and parks. Socioeconomic conditions vary, with some areas experiencing gentrification, while others maintain characteristics typical of low-income neighborhoods.
3. Lifestyle
The daily routines of this segment highlight diverse transportation habits, with a notable proportion owning cars, while others utilize public transit or prefer walking and biking for shorter distances. Shopping preferences lean towards budget-oriented retailers, local markets, and occasional visits to luxury brand outlets. Leisure activities often include engaging in hobbies such as fitness, art, and social events, reflecting a preference for entertainment options that promote social interaction. Travel behaviors indicate moderate frequency, with favorites being nearby beaches or urban destinations, though budget constraints often influence travel choices. Health-related habits reveal a clear focus on fitness, with many maintaining regular exercise routines and diverse dietary preferences, emphasizing healthy, balanced meals.
4. Media Consumption
The segment's traditional media preferences include popular TV channels that feature news and lifestyle content, as well as local radio stations offering a mix of music and talk shows. Digital behavior reveals extensive engagement with social media platforms, particularly Instagram and Facebook, alongside active participation in e-commerce for daily necessities. Content streaming services are also highly popular for entertainment consumption. Niche websites, including job boards and classifieds, are frequently utilized for professional and personal pursuits. Cultural preferences display an inclination towards contemporary music genres, along with trending entertainment choices like podcasts and streaming series.
5. Mindset & Values
The core beliefs of this segment encompass a positive outlook on personal and professional life, emphasizing goals such as financial stability and career advancement. Many individuals aspire to make significant community impacts through civic engagement or volunteer work. Challenges faced include socioeconomic struggles, particularly regarding housing and job market competitiveness. Some contradictions in values are evident, as residents exhibit frugality in daily spending while also succumbing to impulse purchases in certain contexts. Additionally, a strong sense of independence is often juxtaposed with the reliance on community resources and networks for support.
