1. Demographic Characteristics
The age range of households in Urbana, Ohio spans from young families to retirees, with the most common age group being between 30 and 49 years old. Notable variations include a significant proportion of households with elderly members. The typical household composition includes single-parent households, multigenerational families, and a considerable number of single-person households. Many families have children, primarily in the age range of 5 to 18 years.
In terms of education levels, a moderate percentage of the population has completed high school, with about 20% attaining a college degree or higher. Employment status is varied; common occupations include positions in education, healthcare, and retail services, with income brackets predominantly falling between $35,000 and $75,000 annually. Some households may rely on social support programs, reflecting ongoing trends in unemployment and economic challenges. Cultural, ethnic, and racial diversity within this segment is limited, with a primarily homogeneous population.
2. Living Environment
The geographic location of this segment is primarily urban, situated in the city of Urbana, Ohio. Households typically occupy single-family homes, with a mix of renting and owning properties. Neighborhood dynamics vary, where some areas boast strong community ties while others may experience social issues reflective of socioeconomic conditions such as low-income neighborhoods.
Livability factors such as population density are moderate, with access to amenities like schools and parks being generally good. Safety varies by neighborhood, with some areas experiencing higher crime rates, impacting overall livability.
3. Lifestyle
The daily routines of this segment often include commuting via personal vehicles, with some utilization of public transit or biking for local errands. Shopping preferences lean towards budget retailers and local markets, with occasional splurges on luxury brands.
Leisure activities encompass family outings, participation in community events, and hobbies such as gardening or sports. Travel behaviors show limited frequency, often constrained by budget, with popular destinations being regional attractions. Health-related habits vary, though there is a trending awareness towards fitness and dietary choices among some households.
4. Media Consumption
Traditional media preferences for this segment include local news channels, regional radio stations, and community newspapers. Shifting to digital behavior, the segment engages in social media for connectivity and often utilizes e-commerce for shopping. Content streaming services are popular, showcasing a preference for diverse genres and programming that includes family-friendly content.
Cultural preferences encompass mainstream music genres and engagement with popular entertainment trends, where influencers may play a role in shaping tastes.
5. Mindset & Values
The core beliefs and attitudes of this segment reflect a strong emphasis on work, family, and community values. Aspirations often center around achieving financial stability and contributing positively to community welfare. However, challenges such as socioeconomic struggles and barriers to progress are prominent, affecting outlook and ambition.
Contradictions exist within their values and behaviors, where individuals may display frugality yet also engage in occasional impulse spending. This nuanced view encapsulates the priorities and struggles faced by the demographic.
