1. Demographic Characteristics
The age range of the segment includes a diverse population, with the most common age group being between 30 and 44 years. Notable variations exist with younger families, particularly those with children aged 5 to 14, and older adults aged 55 and above. The typical household composition includes a mix of family structures, such as single-parent households, multigenerational families, and single-person households. Households with children are prevalent, especially those with school-age children.
In terms of education levels, a significant portion of the population has attained a bachelor’s degree or higher. Employment status reveals a healthy portion of the population is employed in professional, healthcare, and educational sectors, alongside a presence in service and retail industries. The income brackets vary widely, with many households earning between $50,000 and $100,000 annually, while some may rely on social support programs or experience unemployment, indicating a need for targeted social services.
Cultural, ethnic, and racial diversity are prominent in this segment, contributing to a vibrant community landscape.
2. Living Environment
The segment resides primarily in suburban areas of Virginia Beach, Virginia, characterized by a mix of residential neighborhoods and access to urban amenities. Housing types predominantly include single-family homes, with a notable proportion of residents owning rather than renting their properties. This community is defined by livability factors such as lower population density, reasonable safety ratings, and proximity to schools and parks.
The socioeconomic conditions within this area vary, with some neighborhoods classified as low-income, while others see ongoing gentrification efforts that are reshaping the local economy.
3. Lifestyle
Daily routines for this segment typically involve personal vehicle usage for commuting, with a smaller percentage utilizing public transportation options. Shopping preferences lean towards budget-friendly retailers and local markets, balancing affordability with quality. Leisure activities include family outings, community events, and participation in sports or fitness activities, while travel habits indicate occasional vacations, predominantly to domestic destinations.
Health-related habits showcase a growing awareness of fitness and nutrition among the segment, with an emphasis on balanced eating and an increase in recreational activities, despite a portion of the population engaging in smoking.
4. Media Consumption
Traditional media preferences include local news channels, family-oriented television programming, and community radio stations. Digitally, the segment is active on popular social media platforms, participating in e-commerce and streaming services. The demographic often frequents niche websites for job searches and local classifieds, indicating a propensity to engage with community resources online.
Culturally, popular music genres such as pop, hip-hop, and country resonate well with the segment, alongside notable trends in film and television that reflect contemporary societal narratives.
5. Mindset & Values
The core beliefs and attitudes of the segment emphasize the importance of family, career success, and community involvement. Many aspire to achieve financial stability and career advancement, reflecting a desire for upward mobility. However, challenges such as socioeconomic struggles and cultural tensions can create barriers to these aspirations.
In their values, a contradiction may exist between the desire for independence and the reliance on community initiatives, showcasing the complexities of their social dynamics. Understanding these nuances provides meaningful insight into their priorities and life choices.
