1. Demographic Characteristics
The segment consists of households in Waukesha, Wisconsin, with a diverse age range. The most common age group is between 30 and 45 years old, followed by a significant percentage of residents aged 46 to 60. There are notable variations with younger households, particularly those with children under the age of 18. Typical household compositions include traditional family units, single-parent households, and a growing number of single-person households.
Education levels within this segment vary, with a significant portion holding at least a bachelor’s degree. Common occupations include roles in healthcare, education, and manufacturing, with income brackets primarily ranging from $50,000 to $100,000. Although some households may rely on social support programs, unemployment rates are relatively low compared to national statistics. Cultural diversity is present, with representation from various ethnic backgrounds, although detailed racial distribution data is not available.
2. Living Environment
The households are primarily located in suburban areas of Waukesha, which is known for its community feel and proximity to greater Milwaukee. Most residents occupy single-family homes, with a substantial number owning their property, while a smaller proportion live in apartments or rental properties.
Neighborhood dynamics display a combination of established communities with access to amenities such as parks and schools. Safety is generally rated positively, although certain neighborhoods may experience fluctuations in socioeconomic conditions.
3. Lifestyle
Daily routines for this segment typically involve commuting by car, as public transit options are limited. Residents favor shopping at budget retailers while still appreciating local markets for fresh produce. Leisure activities include family outings, participation in local events, and sports.
Travel behaviors vary significantly; some households travel frequently for leisure, often to nearby states, while others may have budget constraints that limit travel opportunities. Health-related habits are mixed, with a focus on wellness, although smoking rates are moderate, and fitness activities are commonly pursued.
4. Media Consumption
In terms of traditional media, residents of this segment prefer local TV news channels and radio stations that provide community-focused content. Print publications include local newspapers and lifestyle magazines that feature local events.
Digital behavior highlights a strong engagement with social media platforms for news and communication, while e-commerce is increasingly utilized for shopping needs. Some residents access niche websites for job postings or community news. Preferences for music and entertainment range broadly, with popular genres including country and pop, alongside a growing interest in online content creators.
5. Mindset & Values
The core beliefs of this segment reflect a strong emphasis on family and community. They often aspire towards financial stability, career growth, and personal well-being. Some challenges they face include economic uncertainties and balancing work-life commitments.
Interestingly, there are contradictions observed, such as a tendency toward frugality in financial dealings juxtaposed with occasional impulse spending on experiences or items that promote well-being. Their views are generally progressive, valuing independence while also recognizing the role of community support.
