Demographic Characteristics
The age range of the segment, Senior Card Holders in Wayne County, Michigan, primarily consists of individuals aged 64 to over 100 years. Among this group, the most common age group is those aged 70 to 75 years. This segment likely includes a range of household compositions, including single-person households and multigenerational families. The presence of children is generally minimal, as most individuals in this segment are retired.
Education levels vary, but many have achieved high school diplomas or some college education. Employment status is predominantly retired, although some may have part-time work or receive pension benefits. Common occupations prior to retirement may include public service, education, or blue-collar jobs. The income brackets for these households primarily range from $50k to over $150k, with some reliance on social support programs evident, especially for those with lower income levels. The segment is expected to be diverse in terms of cultural and ethnic backgrounds, though detailed racial distribution data is not available.
Living Environment
This segment resides in Wayne County, which encompasses urban, suburban, and rural environments, with notable cities including Detroit and Dearborn. The housing types typically occupied include single-family homes, townhouses, and senior living facilities, with a mix of ownership and renting.
Neighborhood dynamics vary significantly; some areas offer vibrant community life with access to amenities, while others may face challenges associated with higher population density or safety concerns. Socioeconomic conditions within the region can also fluctuate, with neighborhoods demonstrating characteristics of both low-income and gentrifying areas.
Lifestyle
The daily routines of this segment often revolve around local activities, with many individuals relying on personal vehicles for transportation. While some utilize public transit, others may enjoy walking or biking as part of their daily exercise. Shopping preferences tend to lean toward budget retailers, local markets, and occasional visits to luxury brands for specific purchases.
Leisure activities are varied, with hobbies including gardening, reading, and participating in community events. Many in this segment enjoy entertainment options such as theater performances or local concerts and have a range of travel behaviors, which may vary by individual budgets.
Health-related habits reflect a growing awareness of well-being, with many adopting fitness routines, nutritional considerations, and avoiding smoking.
Media Consumption
Traditional media preferences for this segment include favorite TV channels focusing on news, sports, and classic movies, along with specific radio stations that cater to older audiences and print publications such as local newspapers.
In terms of digital behavior, many engage with social media, though usage may be less frequent compared to younger demographics. Online activities include e-commerce for shopping and content streaming for entertainment. Some may also frequent niche websites for job opportunities or classifieds. Popular music genres often include classic rock and jazz that resonate with their formative years.
Mindset & Values
The core beliefs and attitudes of this segment reflect a sense of community and family, alongside a general focus on financial stability and healthy living. Many aspire for a peaceful retirement and value their relationships with family and friends. Common challenges can include financial constraints, especially for those on fixed incomes, and navigating the complexities of modern technology.
Contradictions can manifest, such as a tendency to prioritize frugality but occasionally indulge in impulse purchases or community events. Although many value independence, there is also a reliance on community resources and support, which illustrates the balance they strive to maintain in their lives.
