1. Demographic Characteristics
The age range of the segment in ZIP 02451 typically spans from young children to seniors, with a significant concentration in the 30-39 age group, reflecting a trend towards families in this area. The household composition includes a mix of single-family households, multigenerational families, and a notable number of single-person households, with many households having children in various age brackets.
In terms of education levels, there is a majority of residents with college degrees or higher, indicating a well-educated population. The employment status of this segment showcases a variety of occupations predominantly in professional services, education, and healthcare. Income brackets are diverse but largely fall within the middle to upper-middle class range, with some residents relying on social support programs during economic downturns.
Culturally, the ZIP code is characterized by ethnic diversity, reflecting a mix of racial and cultural backgrounds that contribute to various community dynamics.
2. Living Environment
Residents of ZIP 02451 reside in a primarily suburban area within Waltham, Massachusetts. They tend to occupy single-family homes as well as condominiums and apartments, with a mix of homeowners and renters. The neighborhood is known for its strong sense of community, with livability factors such as low population density, good safety ratings, and access to parks and shops enhancing the quality of life.
The socioeconomic conditions of the area vary, with pockets of affluence alongside some low-income neighborhoods, indicating signs of gentrification in certain parts.
3. Lifestyle
Daily routines of the segment often involve commuting, with many households owning one to two cars while also utilizing public transit options. Shopping preferences are varied, including both budget retailers and local markets. Leisure activities vary, with residents participating in outdoor activities, visiting local entertainment venues, and engaging in family-oriented events.
Travel behaviors typically reflect moderate frequency, with vacations usually planned to affordable destinations. Health-related habits show a focus on fitness, with many residents participating in exercise programs, although trends in dietary preferences range widely.
4. Media Consumption
Traditional media preferences are well-rounded, with popular TV channels including those dedicated to news and various entertainment mediums. Radio stations tend to lean towards public radio and contemporary music. Digital behavior shows a high engagement with social media platforms and a proclivity for e-commerce.
Content streaming services are widely used, with a tendency towards platforms that offer a diverse range of entertainment content. Cultural preferences include a mix of modern and traditional influences, reflecting interests in popular music and current social influencers.
5. Mindset & Values
The core beliefs and attitudes of this segment emphasize the importance of family, education, and a commitment to community. Residents aspire to achieve financial stability and often seek career advancement. The challenges faced include navigating economic fluctuations and maintaining community bonds amidst cultural changes.
There can be apparent contradictions within their values, such as prioritizing frugality while occasionally engaging in impulse spending, as well as balancing independence with reliance on community support.
