1. Demographic Characteristics
The age range of the segment in ZIP 17109, Progress, Pennsylvania, primarily includes middle-aged individuals, with the most common age group being between 30 and 50 years old. Notable variations exist with a younger population under 18 and a growing senior demographic. The typical household composition consists of family structures such as single-parent households and multigenerational families, alongside a significant number of single-person households. Many households include children, particularly in the age range of 5 to 18 years.
In terms of education levels, the segment displays a mix of high school diplomas and some college education, with a portion attaining bachelor’s degrees. The prevalent employment status indicates many individuals in full-time positions, while others may be part-time or underemployed, with common occupations including retail, healthcare, and manufacturing. Income brackets vary, with a notable percentage earning between $35,000 and $70,000 annually. Some households may rely on social support programs, particularly in times of economic downturn, indicating trends of unemployment in certain sectors.
The community exhibits a moderate level of cultural, ethnic, or racial diversity, with a predominant majority being of Caucasian descent, complemented by Hispanic and African American populations.
2. Living Environment
The segment resides largely in a suburban area, characterized by its proximity to the nearby city centers for resources and employment opportunities. The typical housing structure includes single-family homes, with a balance of owned and rented properties. Neighborhood dynamics reflect a mix of family-oriented communities and younger demographics seeking affordability, with safety ratings and access to amenities such as parks and schools contributing to livability.
Socioeconomic conditions in the area suggest that while some neighborhoods are well-established, there are pockets of economic hardship indicative of low-income neighborhoods that may be experiencing a transformative gentrification process.
3. Lifestyle
The daily routines of this segment demonstrate a strong reliance on private transportation, with car ownership rates being high, though some residents utilize public transit for commuting. Shopping preferences lean towards budget retailers while also visiting local markets for fresh produce. Leisure activities often include family outings, community events, and participation in local cultural activities, with a blend of digital entertainment options available.
Travel behaviors indicate occasional family vacations, primarily within the region or to nearby states, maintaining a budget-conscious approach. Health-related habits vary, with an increasing emphasis on fitness routines and healthy eating, yet challenges such as smoking and poor dietary choices persist among some individuals.
4. Media Consumption
Traditional media preferences for this segment include popular TV channels catering to diverse interests, along with local radio stations that emphasize community news and events. In the digital space, online activities showcase active use of social media platforms for both communication and community engagement, coupled with an increasing trend towards e-commerce for shopping, particularly among younger demographics.
Content streaming services are increasingly popular, with preferences extending to a variety of genres. Cultural preferences observed include popular music trends favoring pop and country genres, illustrating a blend of traditional and contemporary influences.
5. Mindset & Values
The core beliefs and attitudes within this segment are shaped by a sense of family, with strong values placed on community involvement and financial stability. Aspirations often include career advancement and efforts to enhance community impact through volunteerism. Nonetheless, challenges such as socioeconomic struggles and barriers to progress due to educational attainment or job availability remain pressing issues.
Contradictions within their values can sometimes surface, such as a tendency towards frugality juxtaposed with impulsive spending on entertainment or necessities, and a desire for independence that grapples with reliance on family supports.
