1. Demographic Characteristics
The age range of the segment in ZIP 19107 primarily spans from 25 to 45 years, with the most common age group being 30 to 35 years. Household compositions vary, including a mix of single-person households, single-parent households, and multigenerational families. Families with children are present, primarily consisting of school-aged children. Educational attainment is relatively high within this segment, with a notable portion holding at least a bachelor's degree. Employment status shows a good balance of full-time and part-time workers, with prevalent occupations in service, healthcare, and tech industries. The income brackets vary widely, yet many households are reported to rely on social support programs and are affected by fluctuating unemployment trends. The demographic is characterized by cultural, ethnic, and racial diversity, reflecting a vibrant community.
2. Living Environment
This segment predominantly resides in an urban area, specifically in Philadelphia, Pennsylvania. They typically occupy apartments or shared housing, with a significant number renting rather than owning their homes. The neighborhood dynamics of ZIP 19107 are influenced by livability factors such as high population density, accessibility to urban amenities, and moderate safety levels. The area experiences diverse socioeconomic conditions, with elements of gentrification occurring while also housing lower-income residents.
3. Lifestyle
The daily routines of this segment show varied transportation habits, with reliance on public transit, biking, and walking, as car ownership may be less significant. Shopping preferences lean toward budget retailers and local markets, though luxury brands are also frequented. Leisure activities include cultural events, dining out, and community-centric gatherings, reflecting a vibrant social life. Travel habits are often constrained by budget, with short trips to nearby destinations. Health-related habits indicate some engagement in fitness routines and interest in healthy dietary options, although smoking remains common among portions of the population.
4. Media Consumption
This segment displays a range of traditional media preferences, favoring local TV channels and urban radio stations. Digital behavior shows strong engagement with social media platforms and e-commerce, as well as regular content streaming. Niche website usage includes job boards and classifieds, reflecting a proactive approach to employment and services. Cultural preferences indicate an affinity for hip-hop and R&B music genres, as well as a trend towards influencer-driven entertainment.
5. Mindset & Values
The core beliefs of this segment revolve around a strong emphasis on family, community support, and personal development. Aspirations often include achieving financial stability and making an impact within their community. Challenges faced encompass various socioeconomic struggles, including cultural tensions and barriers to accessing higher-level job opportunities. There appear to be contradictions in their values, such as balancing between frugality and impulse spending or the desire for independence versus reliance on community resources.
