1. Demographic Characteristics
The age range of the segment predominantly falls between 30 to 49 years, with the most common age group being adults in their 30s. There are notable variations in the population, including a smaller percentage of young adults aged 18 to 29 and seniors aged 50 and above. Household composition includes various structures, such as single-parent households, multigenerational families, and single-person households. The presence of children is common, with many families having school-aged children and teenagers. Education levels in this demographic vary, with a significant portion holding associate degrees or bachelor's degrees, while some have attained graduate degrees. Common occupations encompass sectors such as healthcare, education, and retail. Income brackets typically range from $40,000 to $80,000 annually, with a notable reliance on social support programs among lower-income households. Cultural, ethnic, and racial diversity is present, reflecting a mix of backgrounds but lacking specific racial distribution data.
2. Living Environment
The geographic location of the segment is within the suburban area of ZIP code 27604 in Raleigh, North Carolina. Residents mostly occupy single-family homes and townhouses, with a combination of both renting and owning these properties. Neighborhood dynamics show a moderate population density, with varying levels of safety and access to amenities. The area includes parks, schools, and shopping centers that enhance livability. Socioeconomic conditions reveal some neighborhoods as low-income, while others are undergoing gentrification.
3. Lifestyle
Daily routines of the segment suggest a reliance on private vehicles, with a moderate level of public transit use among those closer to urban amenities. Shopping preferences lean towards budget retailers and local markets, reflecting a practical approach to expenses. Leisure activities include a variety of hobbies such as outdoor sports and family-oriented entertainment options. Travel behavior shows occasional trips, with common destinations being local attractions or short vacations within the region, often influenced by budget constraints. Health-related habits vary; some prioritize fitness through regular exercise, while others may engage in less healthy habits such as smoking.
4. Media Consumption
The segment's traditional media preferences include popular TV channels focused on news and family entertainment, as well as local radio stations that cater to community interests. In terms of digital behavior, many individuals are active on social media platforms and engage in e-commerce. Streaming services are popular for entertainment consumption, and niche websites such as job boards are frequently visited. Cultural preferences exhibit a tendency towards contemporary music genres and following local influencers.
5. Mindset & Values
The core beliefs and attitudes of this segment emphasize the value of family and community. Common aspirations include achieving financial stability and seeking career advancement. Challenges faced by this group often relate to socioeconomic factors, which may create cultural tensions and barriers to progress. Some contradictions in their values may arise, such as a desire for independence versus dependence on community resources, leading to a complex understanding of their mindset and priorities.
