1. Demographic Characteristics
The segment encompasses households within the age range of 0 to 100+, with the most common age group being 35 to 54 years old. There are notable variations in age, with children present in 30% of households, primarily aged 5 to 17 years. The typical household composition includes nuclear families, single-parent households, and multigenerational families. Education levels vary, with a substantial portion of residents holding Bachelor’s degrees or higher, while common occupations include professionals in healthcare, education, and technology. The income brackets generally fall between $50,000 to $100,000, and a limited number of households may rely on social support programs. Cultural and ethnic diversity is moderate within the segment, with a mix of Caucasian, Hispanic, and African American populations.
2. Living Environment
The geographic location of the segment is predominantly suburban, residing in the Lake Mary area of ZIP code 32746. Households typically occupy single-family homes with a mix of owned and rented properties. The neighborhood dynamics reflect favorable livability factors, including low crime rates, high-quality schools, and access to commercial amenities. The socioeconomic conditions present a predominantly middle-class environment, with minimal sections experiencing economic distress.
3. Lifestyle
Daily routines within this segment highlight a strong reliance on car ownership for transportation, with limited use of public transit. Shopping preferences range from budget retailers to local markets, with an inclination toward community businesses. Leisure activities include outdoor recreation, family-oriented events, and participation in cultural festivals. Travel behaviors indicate moderate frequency, often involving regional destinations with considerations for budget constraints. Health-related habits showcase a focus on fitness routines, with a growing trend towards healthy eating and awareness of wellness practices.
4. Media Consumption
Traditional media preferences include popular TV channels such as CNN and HGTV, and local radio stations that feature adult contemporary music. Digital behavior highlights active usage of various social media platforms, e-commerce shopping, and content streaming services like Netflix. The segment often visits niche websites for classifieds and local job opportunities. Cultural preferences lean towards genres such as pop and country music, influenced by popular local artists and trends.
5. Mindset & Values
The core beliefs of this segment center around the importance of family, education, and maintaining a balance between work and personal life. Aspiration towards financial stability and community involvement is prevalent. However, challenges such as economic fluctuations and social pressures can create stress. Notably, the segment might display contradictions in behaviors, such as a tendency for frugality juxtaposed with moments of impulse spending, reflecting the complex balancing act of modern life.
